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- Six finalists will receive around USD 25,000 each to cover prototype production costs
- Grand Prix winner will be selected by the esteemed panel of judges in the spring of 2022
Dubai, UAE : The submission period for entries to the prestigious Lexus Design Award 2022, which is being held this year under the theme ‘Design for a Better Tomorrow,’ is drawing to a close, with aspiring creators having only a few days left to the 10 October deadline to submit their ideas for consideration. Now in its tenth year, the Lexus Design Award is a global platform to support and nurture the next generation of creators from around the world, offering them a once-in-a-lifetime opportunity.
Lexus has announced its full lineup of judges and mentors for the Lexus Design Award 2022. The judging panel will announce the six finalists from thousands of entries in early 2022. Their decision will be based on three key principles of the Lexus brand: Anticipate, Innovate, and Captivate, with an emphasis on design that leads to a better tomorrow. This year, Lexus welcomes architect Anupama Kundoo and designer Bruce Mau to the panel of judges, who will join the multi-term contributing judges Paola Antonelli, Senior Curator for the Department of Architecture and Design at MoMA in New York, and Simon Humphries, who heads Lexus’ Global Design.
The six chosen finalists will go on to participate in a workshop with world-class design professionals acting as mentors. Each will enjoy a priceless experience as the mentors provide direct, interactive guidance in developing prototypes that bring their ideas to life. For the 2022 edition, Beijing-based architect Yosuke Hayano and France and Portugal-based designer Sam Baron will join designer Joe Doucet, now in his third year as a trusted mentor, and designer Sabine Marcelis, a dedicated mentor from the previous year.
The mentorship program offers an individual production budget of up to JPY 3 million (over USD 25,000), allowing participants to turn their concepts into functional prototypes. A single winner will be selected after finalists present their prototypes and ideas to the judging panel at the event under the eyes of global media and guests.
“The Lexus Design Award embodies our belief in the power of innovation to unlock a better future for all,” commented Kei Fujita, Chief Representative, Middle East and Central Asia Representative Office, Toyota Motor Corporation. “Now celebrating ten years, this unique platform empowers promising talents by offering expert guidance and the opportunity to bring their visions to life. Supporting the next generation is an essential component of our drive to create Amazing Experiences and push the boundaries of what can be achieved through brave design, and I am looking forward to seeing the ideas presented by this year’s finalists. I would also like to thank everyone involved in this inspiring competition, including all of the contestants around the world, for their outstanding contributions.”
To find out more, visit www.lexusdesignaward.com
Title
Lexus Design Award 2022
Last Submission Date
October 10, 2021
Judging criteria
· How the design can enhance the happiness of everyone.
· How the design embodies the three principles of the Lexus brand:
o Anticipate: Does the concept and design anticipate global challenges facing future society?
o Innovate: Does the design demonstrate new thinking and originality in its proposal and execution?
o Captivate: Is the design intriguing and compelling in concept and execution?
Judges
· Paola Antonelli, Senior Curator for the Department of Architecture and Design at MoMA, NY
· Anupama Kundoo, Architect/Founder of Anupama Kundoo Architects
· Bruce Mau, Co-Founder & CEO, Massive Change Network
· Simon Humphries, Head of Toyota & Lexus Global Design
Mentors
· Sam Baron, Designer/Creative Director, SAM BARON & Co
· Joe Doucet, Founder, Joe Doucet x Partners
· Yosuke Hayano, Principal Partner, MAD Architects
· Sabine Marcelis, Designer/Founder, Studio Sabine Marcelis
Award categories
· One Grand Prix winner (selected from the six finalists)
· Six finalists
Prizes/benefits
· Six finalists to be invited to mentorship — a series of sessions with mentors from diverse fields who guide finalists in developing ideas into prototypes.
· Six finalists will have global media exposure to help drive career advancement.
· Six finalists to receive up to 3 million JPY (over USD 25K) each for prototype production costs.
· Six finalists will have an opportunity to expand their professional horizons by engaging the four judges in dialogue, one-on-one.
Organizer
Lexus International
Application Process
For more information visit: https://discoverlexus.com/experiences/lexus-design-award-2022/program-details/official-rules
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About Lexus Design Award:
First launched in 2013, the Lexus Design Award is an international design competition that targets up-and-coming creators from around the world. The award seeks to foster the growth of ideas that contribute to society by supporting designers and creators whose works can help to shape a better future. It provides a unique opportunity for each of six finalists to work with a globally recognized designer as a mentor to create prototypes of their designs, and then exhibit them at one of the design calendar's most important events.
About Lexus International:
Lexus launched in 1989 with a flagship sedan and a guest experience that helped define the premium automotive industry. In 1998, Lexus introduced the luxury crossover category with the launch of the Lexus RX. The luxury hybrid sales leader, Lexus delivered the world’s first luxury hybrid and has since sold over 1.5 million hybrid vehicles.
A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its lineup to meet the needs of the next generation of global luxury guests and is currently available in over 90 countries worldwide.
Lexus associates/team members across the world are dedicated to crafting amazing experiences that are uniquely Lexus, and that excite and change the world.
Links:
https://discoverlexus.com/
https://www.instagram.com/discoverlexus/
For more information, please contact:
Ismail Yagan
General Manager
Lexus Middle East
Tel: +9714 2993875
Mobile: +97156 1797456
Email: ismail.yagan@toyota-me.ae
Walid Majzoub
TRACCS
Tel: +9714 3672530
Email: walid.majzoub@traccs.net
© Press Release 2021
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