7UP gives away hundreds of prizes daily at Modhesh Fun City
Dubai - 7Up's street savvy mascot, Fido Dido, takes centre stage at the daily drawing competition, held from 5pm to 10pm every day throughout July at Modhesh Fun City. Open to all children between four to fifteen years old, they are invited to draw the quick-witted, free-spirited and naturally cool hero within 60 seconds.
Hundreds of prizes are being distributed every day to all contestants, including beach bags, bucket and spade sets, roller blades, skate boards and can radios, and the best entrants will be invited back to battle it out in the grand finale on 31st July for the coveted prize of a mountain bike.
7Up is once again 'the clear choice for little ones' at the 6th annual Dubai Summer Surprises, as a key sponsor and the official cool drink, and Aquafina is the official bottled water.
Dubai Refreshments Company's marketing projects manager, May El-Labban said: "The standard of drawings has been amazing, and we're delighted with the overwhelming response so far. We have some very talented artists amongst our young fans, who have demonstrated tremendous creativity."
"Since the first Dubai Summer Surprises in 1998, the festival has brought millions of visitors to the region. Supporting the summer festival creates added visibility for our brands, and enhances our ongoing commitment to government and community initiatives," she added.
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Dubai Refreshments Company
Dubai Refreshments Company, the sole franchisee and distributor for PepsiCo products in Dubai and Northern Emirates, has been instrumental in supporting events in the region including the Dubai Shopping Festival since its inception 10 years ago in addition to community-oriented ventures such as the Pepsi Sport Fiesta and Dubai Little League.
7Up holds the number two position for soft drinks in the Dubai and the Northern Emirates, only behind its sister beverage in the DRC portfolio, Pepsi.
Fido Dido, the globally-recognised brand icon, represents the youth and vitality behind the 7Up brand. Teenagers identify themselves with the quick-witted, free-spirited, naturally cool hero. His cool philosophy is expressed through his own truisms with Fido phrases such as 'Its cool to be you,' 'Normal is boring' and 'You are what you are and what you are is OK' embodying this attitude, which is at the heart of the 7Up brand.
For further information, please contact:
May El-Labban
Marketing Projects Manager
Dubai Refreshments Co.
Tel: +9714-3393000 Ext. 603
Fax: +9714-3381684
Emma Rymer
Senior Consultant
Euro RSCG
Tel: +9714-390 3019
Fax: +9714-3918486
Email: emma.rymer@eurorscgbain.com
© Press Release 2005
