Splash opens its newest store as part of its ongoing retail expansion across the region

1 September 2007, Dubai: Splash, the Dubai-based international fashion retailer, unveiled its latest store at the popular Deira City Centre today (1st Sept) with its new retail look reflecting the Yin-Yang concept. Located at the new ground floor extension of the mall, the store occupies an area of approx 15,000 sq ft and mirrors the brand's global aspirations and dynamic retailing philosophy.

During the launch of the new store, Raza Beig, CEO of Splash said, "Deira City Centre is a prestigious mall and we are delighted to have secured such a good location for our store. We have always aspired to be in Deira City Centre and are proud to be a part of it. The launch of our store in the new ground floor extension is yet another opportunity to stand out and offer the best to our customers." 

The new interiors of the Splash store in Deira City Centre dazzles the eye as it creates visual harmony and unity through the use of black and white which universally represent the two contrasting yet complementary concepts of Yin and Yang. The entire store affords a circular foot movement as if creating an endless walk with distinctive visual diversions at its individual brands. It brings to life each brand's unique personality through distinguishing décor, whilst being tied together through the overall concept of Yin-yang combined with Splash's staple black and white logo colours.

Commenting on Splash's new look, Beig said: "Inspired by an ancient concept that suggests equality and balance within nature, the new store has been designed in a modern style to reflect the global vision of Splash. The design concept of Yin and Yang in fact underpins Splash's fashion philosophy which features innovative creations and classics tweaked with contemporary trends. Deira City Centre represents our first store with the new retail format in Dubai, which will be rolled out in phases across the UAE and other countries such as Jordan, Bahrain, Qatar and Saudi Arabia"

Fareed AbdelRahman, Vice President Deira City Centre added, "The launch of this Ground Floor Extension signifies the final phase of Deira City Centre's AED 350 million redevelopment program. A significant proportion of this redevelopment has been focused on broadening the retail mix, with a view to expanding our valued customers' offering. We are delighted to welcome Splash to the Centre and especially privileged to host their new-concept store, which is the largest retail store (spanning 15,000 square feet) to open in this phase of the extension. Splash's reputation as a fast expanding retailer is renowned amongst the industry and their presence in Deira City Centre is sure to give added value and choice to our fashion-conscious customers."

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About Splash
Starting with just one store in 1993, the fashion house is now a leading retailer in the GCC with headquarters in Dubai and a retail network of 63 Splash stores and 54 brand stores across the region. Splash showcases popular in-house collections for men and women such as Ms, Nexus, Maxim, Retro, ZYNC and Scarlet, with international brands such as Maui and Sons and Yishion. Splash is also the exclusive licensee for Lee Cooper and Kappa in the Middle East; as well as the franchisee for Bossini in Kuwait, Bahrain and Saudi Arabia. Through its strong presence in the industry and originality in its seasonal collections, Splash has received many acclaims and awards as one of the fashion's most innovative labels such as the Business Excellence Award and the Marketing Campaign Award from Retail ME Awards in 2006. Splash was also listed in Forbes Top 40 brands list.

Issued on behalf of Splash by Matrix Public Relations.

For editorial information please contact:
Huda Al Baseer / Kristina Mizesko
04 - 343 0888
Huda.b@matrixdubai.com / Kristina@matrixdubai.com

© Press Release 2007