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Abu Dhabi: First Abu Dhabi Bank (FAB), the UAE’s largest bank and one of the world’s largest and safest financial institutions, has signed an agreement with the Abu Dhabi Social Support Authority (ADSSA) to provide a state-of-the art Application Programming Interface (API) solution that issues pre-paid cards and processes payments, to support ADSSA’s financial aid programme for limited-income Emirati families.
The memorandum of understanding was signed by HE Hamad Ali Al Dhaheri, Director-General of the ADSSA and Ms Hana Al Rostamani, FAB’s Group Head of Personal Banking.
Under the agreement signed on March 27th, the pre-paid cards will enable users to withdraw cash and make purchases quickly and conveniently. Collectively, these services will form part of the Abu Dhabi Social Support Program.
Hana Al Rostamani, FAB’s Group Head of Personal Banking said: “Using forward-looking payment technologies, we have created a unique API solution that will allow recipients to access funds quickly and efficiently. By the same token, this solution will ease the administrative load on the Abu Dhabi Social Support Authority and allow it to dedicate resources to other valuable causes.”
H.E Hamad Al Dhaheri, Director-General of SSA said: “Abu Dhabi Social Support Authority is mandated with developing social support initiatives for limited income citizens across the emirate. This can be best fulfilled through partnerships with industry leaders, and we look forward to collaborating with FAB on the new initiative that will support users to access funds effortlessly. Our priority is to provide social support to UAE nationals in the most convenient way possible and FAB’s API solution will help achieve this goal.”
Abdulhamid Saeed, Group Chief Executive Officer at FAB, added: “FAB is always looking for opportunities to give back to the community and contribute to the UAE Government’s broader social and economic development objectives. We are delighted to act as a partner for the Abu Dhabi Social Support Programme, an important initiative that will improve the quality of life of Emirati families and make a vast contribution to the economic goals of our leadership.”
FAB’s collaboration with ADSSA is the latest in a series of partnerships within the bank’s Grow Stronger movement, which aims to contribute to social, economic and environmental development across the the UAE and wider region. In doing so, the bank is able to support the UAE Vision 2021, the Abu Dhabi Economic Vision 2030 and their associated objectives.
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Talal Natafji
Associate, Integrated Media
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