Cost-per-engagement model and two new ad units deliver the Active Attention of target audiences to drive engagement and brand lift

DUBAI, UAE - March 25 2013--Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today re-launched its brand engagement video advertising solution Firefly Video in the MENA region.

The launch includes two new ad units, Glow and Illuminate, which are designed specifically to drive consumers to actively choose to watch a brand's video content.

Campaigns using the new Glow unit have delivered an average of almost 1.5 times the average time spent (ATS) of previous units, while campaigns using the full-featured Illuminate format delivered an average of twice the ATS, the company said.

Firefly Video is offered on a cost-per-engagement (CPE) model, meaning advertisers pay only when a consumer actively chooses to watch content. Both units require prolonged user rollover on the teaser video to spark expansion of the unit and sound. Combined with CPE pricing, this ensures advertisers are only paying for the Active Attention of their prospective customers.

Firefly Video is powered by Exponential's e-X Advertising Intelligence Platform, which enables advertisers to target against 50,000 different user interests and intentions at scale. Exponential's premium publisher network reaches more than 450 million unique monthly users worldwide. This means brands can combine the power of video advertising with the scale and audience targeting only available in 'traditional' online display advertising. An automotive advertiser for example, can choose only to reach people to have indicated an interest in buying a car, or people who have recently visited their site. By leveraging their long-form video or TV ads, they can then engage with their prospective customers with their most impactful advertising format.

Rajiv Singh, managing director: "These new units, combined with a cost-per-engagement pricing structure, guarantee advertisers the Active Attention of their intended users. Brands

know that the users viewing their content have chosen to do so, and they know they only pay when that happens. With strong video content constantly available to brand advertisers, along with the added features of social sharing, multi-video content and product information, Firefly Video delivers a strategically advanced platform to reach and engage their prospective customers."

"Compelling video, delivered to the right eyes and ears, has more power to drive brand interest, consideration and overall awareness. Firefly Video offers opt-in engagement solutions that cater to consumers' interests, ultimately providing stellar results - at great value using our advertiser-centric pricing system -- for brands."

About Exponential
Exponential Interactive (www.exponential.com) is a global provider of advertising intelligence and digital media solutions to brand advertisers.

Our e-X Advertising Intelligence Platform combines world-class data and technology to help brands find and reach their prospective customers and connect with them using highly engaging creative messaging that is delivered across display, video and mobile, on a global scale.

Our audience engagement divisions include display advertising provider Tribal Fusion, brand engagement platform Firefly Video, in-stream video advertising specialist AdoTube, and in-app mobile advertising provider Appsnack.

Exponential is headquartered in Emeryville, California and offers its solutions in 26 countries.

Contact information:
Cat Prestipino
EMEA marketing executive
cat.prestipino@exponential.com
+44 7501 294 824

© Press Release 2013