Dubai, UAE: As the weather starts to cool down, travellers from Kuwait are once again flocking to Dubai, one of the most popular destinations for tourists to visit while on vacation. According to the 2018 Performance Report by Dubai’s Department of Tourism and Commerce Marketing (DTCM), Kuwait sits in twelfth place1 for number of visitors to Dubai between January and June 2018. More and more travellers are keen to take advantage of all that Dubai has to offer, including world-class shopping and one-of-a-kind experiences designed to appeal to the 15 million tourists that visit from all over the globe each year.
There is one attraction in particular that is causing a stir amongst tourists and has been building a reputation as one of the best family nights out in Dubai. Just minutes from the airport, Dubai Festival City Mall, one of the major shopping destinations in Dubai, is home to IMAGINE, a two-time record-breaking attraction that plays a unique water, laser, and light show that shows daily on the iconic, Festival Bay. Since its launch in 2016, it has become one of the must-see attractions on the tourist trail, commanding up to 18,000 spectators in one evening.
“IMAGINE is a one-of-a-kind spectacle that isn’t available to see anywhere else in the world and has captured the attention of tourists travelling to Dubai from the region, especially those visiting from Kuwait. It is a unique entertainment experience for the whole family,” said Steven Cleaver, Director, Shopping Centres Dubai, Al-Futtaim Malls.
IMAGINE transforms Festival Bay with its cutting edge multi-media technology, boasting the largest water screen projection and the largest permanent projection mapping in the world. A Guinness World Records breaker, it features the latest entertainment technology in water, pyrotechnics, lasers, lights and dramatic effects. This unique sensory experience harnesses the power of light, water, and fire, combined with giant aqua screens, 30 fountains and surround sound to connect with audiences and produce a show like never seen before.
The daily shows are free-to-attend all year round and shoppers are encouraged to take advantage of the waterfront dining that lines Festival Bay and offers patrons some of the best views of IMAGINE and Dubai’s city lights beyond.
Cleaver continued, “Dubai Festival City Mall is not only one of the major shopping locations in Dubai, but it is also one of the city’s newest experiential destinations. From exclusive shows like Imagine, to exceptional restaurants and the latest in fashion, beauty and lifestyle, we offer something for everyone looking to enjoy a day out in the city.”
Set on the historic Dubai Creek, Dubai Festival City Mall is home to more than 400 outlets, including Dubai’s only IKEA, renowned fashion brands like Zara, H&M, TopShop, Coach, DKNY, Kate Spade and for the first time in the Middle East, luxury Singaporean department store, Robinsons. For an iconic waterfront dining experience on Festival Bay, there are 56 restaurants and cafés, the largest Food Court in Dubai and first-to-market dining concepts such as traditional Emirati restaurant Al Fanar, Turkish Village, Sugar Factory, Cheesecake Factory, Tortilla, California Pizza Kitchen and the Middle East’s only Hard Rock Café. The entertainment venue offers a 7-star 18-Screen Novo Cinemas with 4D IMAX, a 70,000 sq. ft. family entertainment centre and Fabyland, complementing the global attraction IMAGINE.
-Ends-
#FestivalCity
#IMAGINEDUBAI
Website: www.dubaifestivalcitymall.com
Facebook: www.facebook.com/dubaifestivalcitymall
Instagram: www.instagram.com/dubaifestivalcitymall
Youtube: https://www.youtube.com/user/DFCDubai
Note: Record-breaking multimedia IMAGINE shows run daily on Festival Bay from 7.30pm every 30 minutes.
-Ends-
About Dubai Festival City Mall
Dubai Festival City Mall, is one of the major shopping destinations in Dubai. With over 400 outlets, the mall is home to Dubai’s only IKEA, renowned fashion brands like Zara, H&M, TopShop, Coach, DKNY, Kate Spade and for the first time in the Middle East, luxury Singaporean department store, Robinsons. The dining destination offers iconic waterfront Dining on Festival Bay, 56 restaurants and café, the largest Food Court in Dubai and first to market F&B concepts like Serendipity 3, Sugar Factory, Tortilla, and the Middle East’s only Hard Rock Café. The entertainment venue offers a 7-star 18-Screen Novo Cinemas with 4D IMAX, a 70,000 sq. ft. family entertainment centre, Fabyland and Festival City’s newest addition the global attraction IMAGINE.
IMAGINE is a two-time record-breaking attraction, which is a spectacular water, laser, light show showing daily on the iconic, Festival Bay. It harnesses the power of light, water, and fire, combined with giant aqua screens, 30 lasers and fountains and surround sound to connect with audiences and produce a show like never seen before. IMAGINE holds the Guinness World Records for the largest water screen projection and the largest permanent projection mapping.
Festival Bay, is the ‘most instagrammable sunset in Dubai’, meets the waters of the historic Dubai Creek. There are over 15 waterfront dining options at Festival Bay, some of which include, Cheesecake Factory, Eataly, Turkish Village and authentic Emirati cuisine at Al Fanar.
Dubai Festival City Mall visitors will discover over 7,000 parking spaces, valet parking services, two taxi ranks, VIP Valet, personal styling, and the traditional dhow cruises.
Festival City Mall has full accessibility via water being located in Dubai Creek Harbour, with RTA Water Taxis departing every hour from Festival Bay.
For more information on Dubai Festival City Mall, please visit http://www.dubaifestivalcitymall.com/
About Dubai Festival City
Dubai Festival City is an established mixed-use destination developed by Al-Futtaim Group Real Estate, which has been designed to capture the cosmopolitan and rich spirit of Dubai.
Featuring alongside a 3.3-kilometre creek, Dubai Festival City is a fully integrated mega project which has been carefully master planned to offer a superior lifestyle destination with outstanding facilities, comprising residential (Marsa Plaza, Al Badia Residences and Al Badia Hillside) and commercial space (Festival Tower) and educational institutions (Universal American School and Deira International School), and a family-friendly sports and social destination (Al Areesh Club).
Within Dubai Festival City sits the landmark 2.5million sq.ft urban retail destination, Dubai Festival City Mall – home to Guinness World Record holder and cutting-edge daily attraction, IMAGINE as well as IKEA and the only Hard Rock Café in the Middle East. The mall also offers almost 400 world class retailers, 75 restaurants – many of which feature waterfront dining and some of Dubai’s most photographed sunset vistas.
Additionally, Dubai Festival City also encompasses two five-star hotels – Intercontinental Dubai Festival City and Crowne Plaza Dubai Festival City and the recently opened Holiday Inn Dubai Festival City to fully complement the signature retail, leisure and entertainment proposition.
A sought-after destination for residents, investors and stakeholders, Dubai Festival City delivers exceptional lifestyle experiences that have shaped the real estate landscape and continues to reinforce Dubai’s position as a global hub for business, education, tourism, leisure and entertainment.
For more information on Dubai Festival City, please visit http://www.dubaifestivalcity.com/
About Al-Futtaim
Established in the 1930s as a trading business, Al-Futtaim today, is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Structured into four operating divisions; automotive, financial services, real estate and retail; employing more than 42,000 employees across 29 countries in the Middle East, Asia and Africa, we partner with over 200 of the world's most admired and innovative brands.
Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day. For more information, please visit: www.alfuttaim.com
For further inquiries, please contact:
Amanj Nouri
Account Manager | Impact Porter Novelli
T 9714 3304030 E 405
Email: a.nouri@ipn.ae
© Press Release 2018Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.


















