Dubai: Arabian Automobiles, the flagship company of the AW Rostamani Group and the exclusive dealer for INFINITI in Dubai, Sharjah and the Northern Emirates, get on a trailblazing activation with Canon, the world imaging leader, to fuse the realms of automotive excellence and visual artistry. This activation unveils a captivating workshop for World Photography Day, masterfully led by Canon Ambassador Jorge, designed to empower the fusion of cutting-edge automotive photography with the irresistible allure of luxury vehicles, resulting in images that skillfully invoke powerful and evocative emotions.

Against the iconic backdrop of INFINITI of Arabian Automobiles' center on Sheikh Zayed Road, the workshop provided an exclusive chance to unravel the nuances of capturing automotive magnificence through the camera lens, thereby amplifying brand visibility.

Jorge brought a wealth of experience to the workshop, with an illustrious career spanning three decades, Jorge’s lens has graced global events, commercial ventures, and high-octane Formula 1 races, which made him the ideal conductor for this immersive learning experience. His guidance ensured the production of professional content that skillfully showcases the vehicles' design, features, and performance, effectively shaping the audience's perception.

The workshop agenda transcends the ordinary, diving deep into the unique challenges of automotive photography. It will delve into dynamic techniques and peel back the layers to capture the very essence of these vehicles with a hands-on practical session that will ignite the sparks of creativity, promising to set minds ablaze.

In a celebration of innovation and art, INFINITI and Canon converge to etch a new chapter in the annals of automotive photography. A symphony of design, technology, and sheer artistry resonates with every click.

-Ends-

About Arabian Automobiles Company

Arabian Automobiles Company (AAC) is the flagship company of AW Rostamani Group. With over 50+ years in the business, AAC is one of the leading automotive dealers in the GCC and exclusive distributor for Nissan, INFINITI and Renault vehicles in Dubai and the Northern Emirates. Arabian Automobiles is looking back on 50+ years of excellence and passion, and forging ahead with its vision to enrich customer lives and remain the trusted automotive brand of choice.

Arabian Automobiles became the first automotive company in the UAE to be awarded the prestigious ‘Dubai Quality Gold Award’ by Dubai Economy in May 2017. In the same year, INFINITI won ‘Best Performing Brand’ in the automotive category of the Dubai Service Excellence Scheme; an accolade previously won by Nissan in 2016 and Renault in 2015. In 2015, Arabian Automobiles received the Mohammed Bin Rashid Al Maktoum business award for most outstanding performance and in 2013 it became the first private company in the UAE to be inducted into the prestigious Palladium Balanced Scorecard Hall of Fame for strategy execution. Arabian Automobiles Company is currently the holder of Nissan Motor Company’s ‘Global Nissan Aftersales Award and is the only Nissan distributor to have won the award for a total of 21 times with 10 consecutive wins between 2007 and 2016.

Across its Dubai and Northern Emirates network, Arabian Automobiles operates:

  • New vehicle sales showrooms: 9 Nissan, 4 INFINITI and 2 Renault
  • 6 pre-owned car showrooms
  • Central Logistics Centre at Dubai Industrial City
  • Service centres: 10 Nissan, 4 INFINITI, and 3 Renault
  • 60-minute Express Service
  • 9 spare parts outlets
  • Arabian Automobiles is ISO 9001, ISO 14001 and ISO 45001 certified.

About Canon Middle East

Canon Middle East, a subsidiary of Canon Europe, is the operational headquarters for Canon in the Middle East is based in Dubai, UAE.         

Founded in 1937, the desire to continuously innovate has kept Canon at the forefront of imaging excellence throughout its 80-year history and has commitments to invest in the right areas and capture growth opportunities. From cameras to commercial printers, and business consultancy to healthcare technologies, Canon enriches lives and businesses through imaging innovation.        

Canon’s corporate philosophy is Kyosei– ‘living and working together for the common good’. In EMEA, Canon Europe pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services.         

Canon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers’ creative needs. From amateur photographers to professional print companies, Canon enables each customer to realize their own passion for image. Further information about Canon Middle East is available at www.canon-me.com