• ATM 2024 to host dedicated India summit as 70% of Indians travelling overseas choose nearby destinations, one-third travel to the Middle East
  • Survey reveals Indians are willing to spend up to $7,000 on international trips; UAE is the top destination, followed by KSA
  • India one of top three fastest-growing outbound tourism markets - driven by the growing middle class

Dubai, United Arab Emirates: With the Indian outbound market forecast to be worth $143.5 billion annually by the end of this decade, the Indian tourism sector will come under the spotlight during Arabian Travel Market (ATM) 2024, which returns to the Dubai World Trade Centre (DWTC) for its 31st edition from 6-9 May.

According to a report by booking.com and McKinsey, 70% of Indians travelling overseas choose nearby destinations, with one-third choosing destinations in the Middle East. The UAE is the top regional destination, followed by Saudi Arabia. According to the DET, India is Dubai’s top source market, with 1.9 million visitors in the first 10 months of 2023. Saudi Arabia is aiming for 7.5 million visitors by 2030.

To illustrate the sheer size and potential growth of India’s overall outbound market, prior to the pandemic in 2019, Indians made 26.9 million overseas trips; the report predicts that by 2030, that number could increase to 50 million departures.    

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “The boom in outbound travel from India is being driven primarily by the growing middle class. In 2020, only 37 million households had annual income between $10,000 and up to $35,000, but due to India’s rapid economic growth, by 2030 that number will rise significantly to 177 million households.

“More specifically, households earning over $35,000 per annum will also increase from two million in 2020 to 13 million by 2030, a sixfold increase!

“And with India’s median age being just 28 years, it’s little wonder that the UNWTO recognises India as one of the top three fastest-growing outbound markets in the world. By 2030, India’s total travel expenditure will be valued at $410 billion.

“Putting that into perspective, prior to Covid, in 2019, it was worth just $150 billion, an increase of 173%.”

Furthermore, it is not just the volume of Indian travellers that is getting Middle East destinations excited. According to a survey by Acko Insurance, the majority of Indian travellers who responded were willing to spend up to $7,000 on international trips.  

Another reason already alluded to is the close proximity of the Gulf states, Dubai is the most popular city destination for Indian travellers, just three hours flight time from Mumbai. In addition, increased connectivity and affordable air travel from tier-two cities are also driving demand, particularly direct flights with low-cost carriers.

“And with over 8.5 million Indian expatriates currently working in the GCC, business travel and bleisure, will undoubtedly underpin this growth,” added Curtis.

ATM 2024 is expecting a record number of travel professionals representing outbound as well as inbound travel to India. Delegates, exhibitors and attendees will be given ample opportunity to network and make new and business contacts as well as the opportunity to explore the Indian travel sector through various show features, including a dedicated India Summit, which will look deeper into this vibrant market.

ATM 2024 will feature a dedicated India summit entitled, ‘Unlocking the True Potential of Inbound Indian Travellers, ’ which will take place at ATM’s Global Stage on Day 1 of the show, Monday 6th May, from 14:45 to 15:25 in conjunction with VIDEC Consultants Private Limited. The Summit will explore the dynamics of India as a key source market for tourism growth, as well as current and future opportunities.

Last year’s ATM hosted several high-profile exhibitors from India, including Air India, who exhibited for the first time, the Goa Department of Tourism, Madhya Pradesh Tourism Board, Uttar Pradesh Tourism, Karnataka Department of Tourism, Odisha Tourism and Puducherry Tourism. This year, with an anticipated 20% increase in exhibitors from India expected, TBO.com, Taj Hotels, Rezlive, and Rategain have already confirmed. New exhibitors to feature in the 2024 edition of the show include Verteil Technologies, Tulah Clinical Wellness, ZentrumHub and The Paul Resorts & Hotels.

In line with its theme, ‘Empowering Innovation: Transforming Travel Through Entrepreneurship’, the 31st edition of ATM will once again host a range of stakeholders from across the Middle East and beyond.

Held in conjunction with Dubai World Trade Centre, ATM 2024’s strategic partners include Dubai’s Department of Economy and Tourism (DET), Destination Partner; Emirates, Official Airline Partner; IHG Hotels & Resorts, Official Hotel Partner; Al Rais Travel, Official DMC Partner and Rotana Hotels & Resorts, Registration Sponsor.

The latest ATM news stories are available at https://hub.wtm.com/category/press/atm-press-releases/.

To register your interest in attending ATM 2024 or to submit a stand enquiry, visit https://www.wtm.com/atm/en-gb/enquire.html.

For more information, log on to wtm.com/atm/en-gb.html.



Arabian Travel Market (ATM), now in its 31st year, is the leading international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2023 welcomed over 40,000 attendees and hosted over 30,000 visitors, including more than 2,100 exhibitors and representatives from over 150 countries, across ten halls at Dubai World Trade Centre. Arabian Travel Market is part of Arabian Travel Week. #ATMDubai

Next in-person event: 6 to 9 May 2024, Dubai World Trade Centre, Dubai.


Arabian Travel Week is a festival of events from 6 to 12 May, within and alongside Arabian Travel Market 2024. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes Influencers’ events, GBTA Business Travel Forums, as well as ATM Travel Tech. It also features the ATM Buyer Forums, as well as a series of country forums.


About RX (Reed Exhibitions)

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at approximately 400 events in 22 countries across 42 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com

About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 35,000 people, over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.

*Note: Current market capitalisation can be found at http://www.relx.com/investors

World Travel Market (WTM) portfolio comprises leading travel events and online portals across four continents. The events are:

WTM London is the world’s most influential travel & tourism event for the global travel community. The show is the ultimate destination for those seeking a macro view of the travel industry and a deeper understanding of the forces shaping it. WTM London is where influential travel leaders, buyers and high-profile travel companies gather to exchange ideas, drive innovation, and accelerate business outcomes.

Next live event: 6 to 8 November 2023 at ExCel London.


WTM Latin America takes place annually in the city of São Paulo and attracts around 20,000 tourism professionals during the three-day event. The event offers qualified content together with networking and business opportunities. In this its ninth edition – there have been eight face-to-face events along with a 100% virtual one, which was held in 2021 – WTM Latin America continued to focus on effective business generation, and achieved the advance booking of six thousand meetings that were held between buyers, travel agents and exhibitors in 2022.

Next event: 15 to 17 April 2024 – Expo Center Norte, SP, Brazil.


WTM Africa launched in 2014 in Cape Town, South Africa. In 2022, WTM Africa facilitated more than 7 thousand unique pre-scheduled appointments, an increase of more than 7% compared to 2019 and welcomed more than 6 thousand visitors (unaudited), the same number as in 2019.

Next event: 10 to 12 April 2024 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/

About ATW Connect:  Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel and the MICE/business travel sector as well as travel technology.


WTM Global Hub, is the WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. https://hub.wtm.com/

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