June 28, 2004

EPSON Middle East, has appointed Almoe Trading as the distributor for EPSON's large format printers (LFP) and colour laser printers in the UAE. Almoe Trading has been EPSON's distributor for multimedia projectors for the past five years.

Almoe Trading is a leading Dubai-based distributor of technology and office automation products and represents several leading brands across diverse product categories.

"The appointment of Almoe Trading as the distributor for EPSON's large format printers and colour lasers is aimed at providing a further boost to our sales in these two segments, which have been growing at a rapid pace in the Middle East," said Khalil El-Dalu, General Manager, EPSON Middle East. "Our market studies show that both large format printers and colour lasers will witness a dramatic growth over the next few years, driven by a growing IT penetration across the region."

"Almoe Trading has demonstrated strong commitment and dedication to marketing our products. We are confident this appointment will further strengthen our strategy and increase our market share in these segments," added El-Dalu.

"As a major distributor of IT in the UAE for over a decade, Almoe Trading is well positioned to provide marketing support to EPSON's products," said Tyronne Pires, Managing Partner, Almoe Trading. "EPSON's projectors have become an integral part of the audio visual solutions we provide to our clients. By adding large format printers and colour lasers to our portfolio, we are in fact, adding value to our offering."

"Our commitment to EPSON's products is reflected in our increased investment towards widening the dealer network. We are hiring new experts to improve service level, product promotion and technical support," added Pires. "Our experience in servicing the UAE market and the added investment in money and personnel are guaranteed to deliver results that will be translated into improved sales of EPSON products."

EPSON's LFP segment is driven by high-performance models like the Color Proofer 7600 and Color Proofer 9600, both known for delivering the highest resolution large format prints in the signage industry at low running costs. Among the many benefits delivered by the two printers is the ability to effortlessly output premium point-of-sale material, exhibition graphics, signage and banners at a low cost per print.

EPSON's colour lasers deliver high quality and low cost colour and monochrome up to A3+ printing, combined with high speed performance and efficient running costs. Designed for demanding workgroup users, as well as for short run colour printing tasks such as newsletters, quotes and PowerPoint printouts, the colour lasers efficiently handle all tasks with ease.

Almoe Trading, which began as an office automation company, has expanded into a technology company offering total presentation technology solutions, system design and supply and installation of AV equipment. With its head office in Dubai, Almoe Trading has a branch in Abu Dhabi and has recently opened a new branch on Sheikh Zayed Road, Dubai.

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For further information, please contact:
Orient Planet PR & Marketing Communications
PO Box 23345,
Dubai,
UAE
Tel: +971 4 3988901
Fax: +971 4 3988941
Email: info@orientplanet.com
Website: www.orientplanet.com

© Press Release 2004