Dubai, UAE: Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Turkey) region, was recognised for its unique customer service (CX) business model at the Digital CX Awards 2021, presented by The Digital Banker.
The bank secured the win for its revolutionary Multiplier Effect Framework, an end-to-end framework for customer personalisation, allowing organizations to move from a product-led approach to one that is customer-led. The unified approach focusses on the three key attributes of Customer Preference, Business Profitability and Effective Communication, leading to higher campaign conversion rates. The Multiplier Effect Framework aims to put customers above products, thus improving overall customer experience.
Commenting on the win, Vikram Krishna, Executive Vice President, Head of Group Marketing & Customer Experience, Emirates NBD, said, “Emirates NBD understands the importance of providing an exceptional customer experience as a foundation for success. We are honoured to win this award for our Multiplier Effect Framework. For us, this recognition highlights not only our core customer-centric philosophy, but also brings to the fore our ability to continuously innovate.”
He added, “In a world where customer behaviour is so dynamic, companies are constantly on their toes to keep customers engaged and attract new ones. Emirates NBD’s Multiplier Effect Framework focuses on a unified approach, giving importance to all three attributes of whom to target, what to sell and how to communicate. This way, customers are relieved from the communication bombardment of all products, allowing them to receive communications based on their needs and preferences.”
The Digital CX Awards recognise the world’s leading Financial Services Organisations that blend the best technology and innovation with the power of their people to provide a superior customer experience and reinvent their industry.
© Press Release 2021
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
