Abu Dhabi: Emirates Motor Company (EMC), the authorized Mercedes-Benz distributor for Abu Dhabi and flagship company of ALFAHIM, is the official automotive sponsor for the largest maritime industry event, the Abu Dhabi International Boat Show (ADIBS).

Held at the Abu Dhabi National Exhibition Centre’s on-site show marina from October 17th to 20th, visitors to the ADIBS will have the opportunity to discover the dynamic new Mercedes A-class and explore the advanced and innovative concept of MercedesME Connect.

Frank Bernthaler, CEO of EMC Passenger Cars at ALFAHIM, said: “ADIBS has been one of the highly anticipated shows in the country since it was announced, and we are delighted to have partnered with them to enable visitors to combine their passion for high-end automotive excellence with the latest advancement in maritime technology.”

The exceptional all-new Mercedes-Benz 2019 A-Class redefines luxury with this fourth-generation model, displayed at the show, while optimising sportiness, dynamism and emotion with its low bonnet, flat LED headlamps, striking radiator grille and iconic Mercedes star. The interior design has a more modern, stylish look that combines safety with a feeling of spaciousness to increase the utility value of the A-class.

Alongside the new A-class, EMC also showcased the MercedesME Connect technology that has revolutionised the concept of in-car entertainment and driver assistance.

In addition, EMC is also displaying the Mercedes-Benz C-Class, Mercedes-Benz CLS & S560 Maybach at the inaugural edition of the event. Visitors are invited to book a test drive for any model of their preference from the display.

Bernthaler added, “We look forward to offering visitors to the ADIBS the opportunity to experience the advancements in intelligent driving technology that are now available across the Mercedes-Benz range.”

More than 20,000 marine industry professionals and boating enthusiasts are expected to visit the ADIBS over four days.

The event features 75 berths for the latest high-end yachts and sports, fishing and leisure boats, alongside exhibits by 150 international companies.

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About EMC

The development of the Emirates Motor Company (EMC) reflects the phenomenal growth and success of ALFAHIM as a whole. Since becoming the authorized general distributor for Mercedes-Benz in the Emirate of Abu Dhabi in 1962, EMC has continued to grow and now houses the world's largest Mercedes-Benz facility. Housing Emirates Motor Company- Passenger Cars (EMC-PC) and Emirates Motor Company- Commercial Vehicles (EMC-CV), EMC has become synonymous with immaculate quality.

EMC markets, distributes and services all Mercedes-Benz vehicles, from luxury saloons to the largest trucks, and provides Mercedes-Benz qualified service with high and consistent availability of genuine parts. Innovative customer-oriented marketing programs, designed to provide comprehensive support to its loyal clientele, remain EMC's primary focus.

Operations in Abu Dhabi are carried out from purpose-built premises with a well-integrated network of showrooms, offices, part depots and workshops. EMC serves a premium client segment in the world, including dignitaries, the UAE government, oil companies and the business community. Moreover, EMC is constantly involved in community-driven activities that include social, environmental, charitable, and sports-related.

www.emc.mercedes-benz.com

About ALFAHIM

ALFAHIM is one of the UAE’s most successful family businesses. Based in Abu Dhabi, the group has played an intrinsic role in the development of the country’s progressive economy, and continues to harness its assets to deliver on a clearly defined mission: To remain a leading sustainable group of companies providing prosperity for future generations across multiple industries.

Through its portfolio of companies across the automotive, real estate, energy and travel sectors, the group is a key contributor to Abu Dhabi’s Economic Vision 2030 leading to a more sustainable and diversified economy.

www.alfahim.com

Press Contact:

Noorul Hijaz
Seven Media
noorulhijaz@sevenmedia.ae 
00971 (0)55 3163 123

 

© Press Release 2018

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