Over 1000 employees - participates in the biggest emergency preparedness and response exercise

Dubai, UAE,  17 March 2011: du in the biggest display of emergency preparedness and response, recently conducted an "Emergency Evacuation, Safety and Response Drill" mobilising more than 1000 of its employees at its Al Salam Tower head office in Dubai Media City. The exercise was conducted in cooperation with Dubai Civil Defence, Dubai Police, Dubai Corporation for Ambulance Services and TECOM.

The company has dedicated emergency coordinators in each team, and they are trained to be the point of contact for employees in any emergency. As part of the exercise, du employees at the 45 stories tower took the stairs to reach the ground floor led by the emergency coordinators. Prior to the "Emergency Drill", employees were briefed to ensure a smooth and safe exercise. 

Fahad Al Hassawi, Chief Human Resources and Shared Services Officer, du, thanked Dubai Civil Defence, Dubai Police, Dubai Corporation for Ambulance Services and TECOM for their support which made the exercise a success and said: The safety of our employees is paramount.

These exercises, conducted by our Health, Safety, Security and Environment Department ensure that best emergency procedures and contingency measures are implemented for employee safety and emergency response, and this is a practical exercise on all the safety instructions available for employees on the intranet".

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About du
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 3rd quarter of 2010, over 4 million people in the UAE had chosen to become du mobile customers.

Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between 'more credit', 'more time' and now the 'more international' recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du's retail network, currently numbering 37 du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access du products and services at more than 3000 authorised dealers or through the du e-shop, accessible at http://shop.du.ae du shops are a one-stop-shop for mobile service, carrier select and the payment of service bills.

du is 39.5 per cent owned by the UAE Federal Government, 19.75 per cent by Mubadala Development Company, 19.5 per cent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

For further information, please contact:
Saugat Chatterjee
Public Relations Manager
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@du.ae

Reka Sepsy
Manning, Selvage & Lee
Tel: +971 4 367 6154
Mobile: +971 55 220 68 20
Fax: +971 4 367 2615
Email: reka.sepsy@dubai.mslpr.com

© Press Release 2011