EMC Provides Innovative New Software, Enhanced Functionality Simplifies Information Management and Lowers Management Costs
Dubai, United Arab Emirates
EMC Corporation, the world leader in information storage and management, today announced that a series of innovative new products are now available in the region, highlighting the significant enhancements it has made to its information management software to help customers plan, build and implement an information lifecycle management (ILM) strategy.
This announcement showcases EMC's extended lead in helping regional customers align their IT infrastructures with the changing value of their information over time, ultimately resulting in the ability to extract the most value from their information at the lowest cost. EMC has now made nearly 30 product, solution or service announcements in 2004 to help advance the deployment of ILM.
Today's announcements include:
New, innovative high-end replication and data mobility software that allows customers to better protect and migrate their most important information;
New application-aware software capabilities and solutions that strengthen the management of application data throughout its lifecycle; The capabilities enable policy-based movement of structured or unstructured data to various storage tiers as its value and service level requirements change; and
New application-independent file movement for tiered storage infrastructures enabling the automated movement of file-based data from primary storage to lower-cost secondary storage according to user-defined policies.
"From Abu Dhabi to Cairo, the quantity of information that organizations need to manage is vast and constantly growing at 60 percent a year. It is essential that these organisations align their ILM strategy with the value of this data," said Mohammed Amin, general manager, EMC Middle East.
"Large organizations in a number of key vertical sectors including finance, government, energy and telecoms throughout the region have already come to rely on EMC's ILM offering to lower storage costs, improve data security and exploit commercial information more competitively. This rapid rise in demand in the region is certain to get a boost by the enhanced functionality of our new products," he added.
"To be successful, an ILM strategy must be business-centric, tying closely to key business processes, applications and initiatives. At the same time, it must provide an integrated view into all information assets, both structured and unstructured. As our current offerings and today's announcements demonstrate, EMC is committed to delivering measurable business value and we are on an accelerated delivery path for all of the components a customer needs to optimally manage information throughout its life, from creation and use to archiving and disposal," concluded Howard Elias, EMC's Executive Vice President of Corporate Marketing and Office of Technology.
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About EMCEMC Corporation (NYSE: EMC) is the world leader in products, services and solutions for information storage and management that help organizations extract the maximum value from their information, at the lowest total cost, across every point in the information lifecycle. Information about EMC's products and services can be found at www.EMC.com.
EMC is a registered trademark of EMC Corporation. Other trademarks are property of their respective owners.
© Press Release 2004



















