Park offers exclusive Dubai Cut diamonds and purple gold jewellery
90 specialised gold and jewellery retailers; 118 manufacturing units
Gold & Diamond Park meets needs of international markets
Easy access from Sheikh Zayed Road; ample parking facilities
Dubai, UAE; November 27, 2007: Emaar Malls Group, the shopping malls subsidiary of Emaar Properties PJSC, is showcasing Dubai Cut diamonds and purple gold jewellery in a series of exclusive value-additions at the recently expanded Gold & Diamond Park.
A gateway to the art of gold manufacturing and retail, the Gold & Diamond Park has also evolved as a one-stop shop that meets the jewellery requirements of several international markets. Unlike other gold retail destinations, the Gold & Diamond Park offers visitors the unique opportunity to witness, choose or suggest a design and take home the custom-designed jewellery piece.
Taher Badri, General Manager, Gold & Diamond Park, said: "Dubai enjoys a strong reputation globally as the 'gold capital' of the world. To give further impetus to the jewellery business in the region, it is important to introduce new concepts that sustain the interest of buyers, manufacturers and retailers. The expansion of the Gold & Diamond Park and the showcasing of concepts such as the Dubai Cut diamond and purple gold jewellery are steps in this direction."
He added: "Apart from serving the gold and jewellery markets in the region, today the Gold & Diamond Park is also a one-stop hub for several international jewellery markets, which source their entire requirements from our retailers."
Today, the Gold & Diamond Park has 90 gold and jewellery retailers - tripling its number since its establishment in 2001. There are 118 gold and jewellery manufacturing units where custom-tailored pieces can be quickly crafted onsite, a huge benefit for tourists who are visiting Dubai for a short period of time.
The innovative 'Dubai Cut diamonds' are laser-inscribed with a serial number and is accompanied by a certificate of authenticity stating that the stone is mined, cut and polished to meet the highest quality standards. Purple gold, invented by Loh Peng Chum in Singapore, is developed at 10,000 degrees Celsius through a sophisticated manufacturing process known as vacuum pressure and is composed of 80 per cent gold and 20 per cent precious metals. The Gold & Diamond Park is the only place in Dubai were one can purchase purple gold.
The extensive range of manufacturing units on-site ensures that visitors to the Gold & Diamond Park are assured tailor-made services. "From gold and diamonds to pearls and gems, visitors can find what they come in search for at the Gold & Diamond Park though its extensive selection of stores," added Mr Badri.
There are several cafés and a restaurant apart from several offices and commercial establishments at the Gold & Diamond Park. Conveniently located along Sheikh Zayed Road, the Gold & Diamond Park has a large courtyard and ample parking facilities. For more details, visit www.goldanddiamondpark.com.
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About Emaar Malls Group LLC:
Emaar Malls Group LLC, is the retail and shopping mall subsidiary of Emaar Properties PJSC, a leading property developer based in Dubai, and drives its diversification into shopping malls. This is in line with Emaar's Vision 2010 to become one of the most valuable companies in the world. Emaar has announced investments in shopping malls of over US$4 billion (AED 15 billion) with 12 million sq ft of retail property in operation or under development in the emerging markets of the Middle East, North Africa, the Indian Subcontinent and South Asia and is on target to become one of the largest developers of shopping malls in the world.
At the forefront of these developments is the flagship The Dubai Mall, one of the world's largest malls in the heart of the Downtown Burj Dubai. Opening in late 2008, The Dubai Mall will be a premier lifestyle and entertainment destination.
Emaar Malls Group is also developing two other malls in Dubai; Souk Al Bahar, an Arabesque shopping and entertainment development on The Old Town Island set to open in December 2007, and Dubai Marina Mall, a lifestyle shopping mall for residents of the Dubai Marina community opening in mid-2008.
Recently, Emaar Malls Group unveiled Cairo Gate, Egypt's largest shopping mall and leisure destination at the Cairo-Alexandria Project site, a mixed-use development spread over 160 acres.
About Emaar Properties PJSC:
Emaar Properties PJSC is one of the world's largest property development companies and is rapidly evolving to become a global provider of premier lifestyles. Emaar Properties, which has a strong presence in 36 global markets, has expanded into shopping malls in line with its Vision 2010 to become one of the most valuable companies in the world through a two-pronged approach of geographic expansion and business segmentation. For more information visit www.emaar.ae.
For further information, please contact:
Kelly Home / Nivine William
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East & North Africa
Tel: (+971 4) 335 5969;
Fax: (+971 4) 335 6080
E-mail: k.home@asdaa.com, n.william@asdaa.com
© Press Release 2007
