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Doha, Qatar - ELAN Media, the media arm of ELAN Group, has recently announced that it has expanded its media representation of Novo Cinemas to cover the United Arab Emirates (UAE).
ELAN Media, based in Dubai and Doha, will now be the exclusive advertising partner of Novo Cinemas across all Novo territories: Qatar, Bahrain, and the UAE. This represents a large portfolio of 15 different locations, 129 screens, and over 23,000 cinema seats including the premium 7 Stars offering, and will complement ELAN Media's existing network of TV, Outdoor, Cinema, Mall, and Digital platforms.
Jamie Ball, Chief Operating Officer at ELAN Media commented on this new partnership, "We are delighted that we have extended our relationship with Novo Cinemas to cover the UAE market. This expansion comes after we have been successfully delivering on our initial partnership with Novo Cinemas in Qatar and Bahrain, and reflects the commitment of ELAN Media to its partners."
He continued, "Our strategy is aimed at providing tailor made solutions that deliver the best possible communication opportunities to our regional clients. We look at this expanded partnership with Novo Cinemas as a significant step forward in delivering on that strategy. It also further strengthens our regional footprint across the GCC, and builds on our recent success in winning the Huffington Post Arabi digital for the MENA region."
Ms. Debbie Stanford- Kristiansen, CEO, Novo Cinemas said, "The decision to extend our partnership with ELAN Media shows our commitment and aspirations to develop Novo Cinemas visibility and brand recognitions."
"With our current expansion and renovation plans and rapid market growth, it is important for us to have a solid and reliable advertising partner. Our digital and marketing innovations are set to offer clients a multi-purpose and multi-sensory advertising platform - we are reimagining the cinema experience, and reaffirming Novo Cinemas as the leading cinema provider in the Middle East," she concluded.
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About ELAN Group
ELAN Group was established in 2004 with the ambitious task of bringing international and unique advertising concepts to Qatar. By introducing the latest media tools to the market, with the support of globally experienced partners, we laid the foundations and set global standards for the country's advertising sector.
Since then, we have evolved over the years to become a diversified and fully integrated media and entertainment company offering media, urban city beautification, events, and entertainment services throughout region.
Our multinational, talented, and diverse team of professionals have joined us from some of the most reputable companies in the world. We believe in equipping ourselves with the best talent to be able to provide our clients with extraordinary service and exceed their expectations.
Between our people and the companies we strategically partner with, ELAN Group aims to become the media and entertainment service provider of choice in the region; helping companies build and promote their brands through stimulating communication landscapes and impactful entertainment.
About ELAN Media
ELAN Media creates innovative communication landscapes across a mix of media channels that engage consumers, achieving numerous audience targeting opportunities effectively and efficiently. We work closely with our clients to understand their goals and objectives in order to provide tailor made solutions that deliver the best possible communication plan.
Website: www.elan.qa | Facebook: ELAN Group | Twitter: @ELANQatar | Instagram: elan_group | Linkedin: ELAN Group
About Novo Cinemas
Novo Cinemas is one of Middle East's leading operators in immersive movie entertainment experience with an impressive number of facilities in UAE, Qatar and Bahrain. A passion for movies and a mission to entertain film fans everywhere, Novo Cinemas is the most expansive chain of theatres in the Middle East. Since its inception in 2000, Novo Cinemas has witnessed exponential growth to an unparalleled 129 screens and 23,000 seats in 15 locations across the UAE, Qatar and Bahrain. Ongoing expansion plans are set to hike the numbers to over 200 screens by 2016 while the IMAX network will be extended to 6 spectacular screens.
At its inception in the year 2000 Novo Cinema's flagship multiplex in Dubai, United Arab Emirates, was the cornerstone of an entertainment chain that was about to extend across borders and introduce to the region pioneering technologies such as online booking, e-kiosks and the first cinema-dedicated mobile app, UAE's first IMAX screen, in addition to the luxurious and revolutionary 7 STAR concept of film exhibition to name a few.
In 2012, Novo Cinemas joined ELAN Group as part of the Gulf Film Group, creating a regional powerhouse in entertainment to provide the latest in film innovation and set worldwide standards in the area and beyond.
Attuned to the evolving social habits and needs of today's movie-goers, in 2014 the corporate venture re-inaugurated the chain as Novo Cinemas, with an identity that reflected a promise of complete entertainment experience.
In the same year, Novo Cinemas opened doors at World Trade Centre-Abu Dhabi, a strategic location in the capital's old central market. It also took premium cinema to Qatar, welcoming movie-goers at the luxury island destination of The Pearl-Qatar. The year 2015 witnessed Novo Cinemas' opening Bahrain's one and only IMAX theatre in Seef Mall - Muharraq.
Website: novocinemas.com | Facebook: Novo Cinemas | Twitter: @NovoCinemasUAE | Instagram: @NovoCinemas
© Press Release 2016
