Unisono prove they have the winning formula three years in a row

Toyota back in driving seat with new Unisono campaign

Monday 30th March, 2009 Manama, Bahrain: It's that time of year again, the tension is building and there is a buzz of excitement in the air. That's right,  Formula 1 season is here and E.K Kanoo have selected Unisono as their partner for the third consecutive year - a first place partnership!

Unisono have successfully delivered two winning campaigns for E.K Kanoo. The first year featured the 'Driving The Dream' concept. This was a key year for Toyota as they celebrated 50 valiant years of racing. The campaign highlighted the success of Toyota and the spirit of motor racing in the 1950's heyday. The 'Hero Campaign' of 2008 brought something slightly different, inviting people to find the hero inside themselves and celebrate the power of F1.

This year E.K Kanoo and Unisono have developed the 'Spirit Of Champions' campaign to emphasise Toyota's thirst to win the 2009 event. The desire for first place has never been stronger and E.K. Kanoo felt that this needed to be represented in the campaign. 'Spirit Of Champions' supports this vision and engulfs the Bahrain F1 spirit.

Clive Hammond, E.K Kanoo's General Manager for Marketing and Communications shares the sprit and vision with Unisono stating:

"We're really excited about the campaign this year, Spirit Of Champions sums up what we're really about. This year we have one aim and that's to win!! Our campaign shows this and highlights our ambition to be number one."

Together, E.K Kanoo and Toyota are building the foundations to attract more people and business to Bahrain. To date, Toyota is the number one car brand by value both in Bahrain and globally. Toyota is taking on the world, not only in motor racing but by providing ordinary people with great cars. 

Amy Morgan, Director of Strategy, Unisono explains:

"At Unisono we not only look at how the creative aspect of a campaign can inspire, we look at how it can also deliver solid business objectives.  Our previous campaigns for Toyota F1 have achieved real results reflected in sales whilst capturing the imagination, emotion and spirit of the Grand Prix."

This year's 'Spirit of Champions' campaign is sure to follow the same winning formula as last year's 'Hero Campaign'.  Reflecting on the value that the 2008 Unisono 'Hero Campaign' delivered, Ayman Shehadeh, Brand Manager for Toyota and Lexus, E.K. Kanoo states:

"Toyota's Formula 1, 2008 'Hero Power' campaign added value to the brand and to E.K. Kanoo. It reflected very positively on sales in the mid and longer terms."

Unisono have created some other fantastic campaigns for the transport and automotive industry including the Automo and Dent Doctor campaigns. By compiling targeted market research, the highly successful Automo campaign uncovered a real need for friendly customer service. Hence Unisono created a brand designed for people who know good service but not necessarily a lot about cars. The Dent Doctor brand also proved highly successful. This funky new service brand was influenced primarily by the culture of the business. Unisono created the brand with visual aspects borrowed from the medical sector.

All this auto industry experience leaves Unisono in pole position for delivering great results!  The relationship between Unisono and E.K Kanoo continues to grow stronger year by year; campaign by campaign. Who knows what next year will bring... Unisono is ready!

To find out more about Unisono visit www.inunisono.com

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Unisono Strategic Branding Consultants:
Founded in May 2006 Unisono's vision and mission is to positively transform their partners through creativity and business consultancy. Faith, Passion and Imagination are the core values of Unisono.

Their international team comprises of committed Brand Strategists, Project Managers and Creative 'Champions' to deliver a breadth of strategic and creative solutions across a wide range of industry sectors. Unisono creates inspiring brands and powerful communication strategies, marketing and advertising campaigns, interactive digital, print and event solutions.

Unisono's Rebrand for Bahrain's National Insurance company - BNI, has been awarded Best of Nation by the World Logo Design Awards (Wolda). The prestigious award is fast becoming the Oscars of the Branding world.

Unisono has also created a wide range of local & regional brands including Automo, Dent Dr., Invita, Projects Group, BNH & BNI, Rizon, Meritas, La Marine and many more. Unisono has also refined, managed and/or created brand experiences for a diverse range of household brands including Toyota F1, Lexus, Citroen, SsangYyong, KFH Automall, Al Wa'ab City, Zawya, and First Bahrain. 

For further information, media interviews, photography on Unisono, please contact:
Megan Macleod at Warren Macleod Consultancy on +973 3933 1823 megan@warrenmacleod.com  

Julia Marr at Warren Macleod Consultancy on +973 3691 8613
julia@warrenmacleod.com

© Press Release 2009