Dubai, UAE: In a market first, Emirates Integrated Telecommunications Company (EITC) announced a partnership with streaming pioneer Netflix to bring the world’s best global entertainment straight to its customers’ fingertips. The association will enable du and Virgin Mobile customers to enjoy Netflix across TV and mobile services.

Anthony Shiner, Chief Digital Lifestyle and Innovation Officer, EITC, said: “Our partnerships are key catalysts in making EITC a world-class organisation and facilitating growth plans in the UAE. We are dedicated to offering added value and convenience through up-to-date entertainment solutions, whether it is streaming movies and shows on our customers’ devices or paying bills through our app. Our collaboration with Netflix is another milestone in our digital vision and innovation roadmap.”

Starting in October, EITC’s du and Virgin Mobile customers will enjoy Netflix on “second screens”, paying for the service through their mobile bills. Consistent with the telco’s aim to curate premium and exclusive content to enhance its entertainment offerings, there are many more exciting developments to come.

For more information, please visit: https://www.du.ae

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About Netflix

Netflix is the world's leading internet entertainment service with 130 million memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

About Emirates Integrated Telecommunication Company PJSC (EITC)

The Emirates Integrated Telecommunications Company (EITC) was founded in 2005 as the UAE’s second licensed telecommunications provider. EITC is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Investment Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.

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