Following an extremely successful launch year for its first standalone store, offering ‘A More Natural Way’ to UAE parents and families, Dubai-born business Eggs & Soldiers has announced its expansion into a 10-times larger space at Times Square Centre, which is set to open on August 1st.
Responding to overwhelming feedback from customers looking for a wider selection of eco-aware product ranges to suit their family’s ever-changing needs – sourced, screened and accompanied by the expert guidance for which Eggs & Soldiers has become best known – the new store will be 4,000 square feet in size, sectioned into simple, themed shopping zones: Sleep, Change, Travel, Feed, Play and Mum.
“There are so many wonderful products, or variations of products we wanted to offer the Eggs & Soldiers customer, but we just didn’t have the room,” explains Eggs & Soldiers founder/owner and mother-of-four, Sofi Chabowski. “With 10 times more space, the new store will include everything you need for your baby, toddler and older child – minus the electronics!”
“Our age range now goes from birth to around 10 years old, which means there are a lot more toys and activities, with a focus on open-ended play, alongside products and gifts aimed at mums-to-be, parents and families in search of a more natural, less wasteful, lifestyle.”
Examples of established, well-researched and sustainability-driven brands on board for the new Eggs & Soldiers store are Grimms, Wishbone Design, Viga and Plan Toys, plus nursery accessories from Little Unicorn, Naturally Sheepskins and Olli Ella. These join Eggs & Soldiers’ long-term customer favourites such as cloth nappy brands Bambino Mio, BumGenius and Blueberry Diapers, baby carriers from Tula, Close Parent and Ergobaby, bedtime essentials from The Little Green Sheep, Snüz and Love To Dream and plastic-free feeding/bathing equipment from 4MyEarth, Eco Lunchbox, Haakaa, Hevea and Life Factory.
Eggs & Soldiers will continue to pioneer UAE-based businesses, with around 50 per cent of its stock for the new location being sourced locally. The Makers Guild will provide a platform for the emirates’ crafters and artisans to share their wares, while family-run outdoor equipment company Boom Tree will demonstrate their passion for adventure play with a specially-commissioned climbing frame, for children to enjoy in store. Customers will also be able to purchase strollers, car seats and essentials from leading global brands including Stokke, Angelcare, Bugaboo, Britax, Maxi Cosi and Babyzen, completing the Eggs & Soldiers ethos of providing a ‘one stop shop’ for UAE parents.
A unique feature of the new Eggs & Soldiers space will be its Community Room, where its expanding network of clients, friends and like-minded community partners will unite for events, workshops, demonstrations and classes – offering support, expert knowledge and honest advice on the endlessly evolving topics of parenting and eco-living.
“Education has always been at the core of Eggs & Soldiers,” explains Sofi. “We regularly dissuade customers from buying the products they come in to purchase from us: explaining why they might not be the right choice for them, and providing enough information for them to make a more informed decision. This is exactly what the Community Room will develop, on a larger scale, and it’s something I am personally very excited to introduce to Dubai.”
The new Eggs & Soldiers store will open on August 1st 2019. It is located very close to the existing store – on the ground floor of Times Square Centre, Sheikh Zayed Road, Dubai – which will close at the end of July.
Eggs & Soldiers has also recently relaunched its website, online store and gift registry – Eggsnsoldiers.com – where its full product range is also available to purchase, with delivery available across the Middle East.
NOTES TO EDITORS: The new Eggs & Soldiers store is located on the ground floor of Times Square Centre, Sheikh Zayed Road, Dubai, and will open on August 1st 2019. Eggs & Soldiers also has an online store, gift registry and informative website at Eggsnsoldiers.com, offering delivery throughout the Middle East.
PRESS CONTACT: For more information about Eggs & Soldiers, media and partnership opportunities, contact Sarah Dufton by email to sarah.dufton@mpg-global.com or on +971 56 609 3878
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ABOUT EGGS & SOLDIERS
Eggs & Soldiers is a Dubai-based store and online shopping platform stocking international and locally-sourced baby, child and family-focused products offering ‘A More Natural Way.’ Set up by lifelong UAE resident and mother-of-four, Sofi Chabowski in 2014, Eggs & Soldiers proudly researches and personally tests the world’s most eco-aware diapers, carriers, furniture, feeding, bathing, teething, maternity and playtime equipment and family lifestyle products. Brands stocked by Eggs & Soldiers include 4MyEarth, Angelcare, Babyzen, Bambino Mio, Beaba, Blueberry Diapers, Britax, Bugaboo, BumGenius, Child’s Farm, Close Parent, Eco Lunchbox, Erbaviva, Ergobaby, Grimms, Haakaa, Hevea, Moulin Roty, The Little Green Sheep, Little Unicorn, Love To Dream, Moulin Roty, Naturally Sheepskin, Olli Ella, Plan Toys, Snuz, Stokke, Tula, Viga and Vilac.
Sarah Dufton
Director, Public Relations & Media
T: +971 56 609 3878
E: sarah.dufton@mpg-global.com
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