Offering a unique, embellished and distinct variety of fruit bouquets in the region

UAE, December 5 2007: Edible arrangements, America's fourth fastest growing private company launches their new concept store of hand sculpted fresh fruit bouquets in Dubai at the Healthcare City on 10th December 2007.

"We have signed an agreement with Al Braik Investment LLC of Dubai last February giving the company the exclusive right to begin sub franchising the Edible Arrangements concept in the Gulf Cooperation Counsel Countries of the UAE, Kuwait, Bahrain, Qatar and Sultanate of Oman. Our customer base reflects a vibrant mix of nationalities that bring along different tastes and lifestyle situations, thus positioning Edible Arrangements in the Middle East market holds a huge advantage," said Mr. Tariq Farid, President and CEO of Edible Arrangements International Inc.

He adds, "We aim to expand into other regions of the Middle East as this market leverages new concepts and ventures to another level."

With increase in per capita retail spending and consumers seeking creative, healthy, high impact gifts for special occasions; the potential for growth retail outlets and franchises in Dubai is enormous.

"We have plans to bring more stores to Dubai and other emirates soon," said Shukri Al Braik, Chairman of Al Braik Investment LLC.

Edible Arrangement offers products in various sizes and exclusive designs to meet individual customer needs. The arrangements are made daily with fresh fruits which can be personalized with a variety of plush teddy bears, special Mylar balloons and chocolate sauce to create a memorable occasions for all kinds of celebrations. "The unique and visually appealing arrangements include designs such as the Delicious Fruit Designs, Blooming Daisies and the Delicious Celebration. These bouquets will definitely draw attention at our new store," said Mr. Al Braik.

Associating with one of the leading speciality fruit bouquet retailer from the US, Al Braik has entered into the Retail industry and thus expands their current portfolio of core business units in the region. The concept is new to this region and will make customers think beyond flowers, chocolates and dates. Edible Arrangements will provide a perfect solution for gift-giving for all occasions, be it birthdays, anniversaries, get well soon, bridal showers, baby showers.

"The fruit arrangements are filled with fresh strawberries, pineapples, grapes, oranges, cantaloupe and honeydew. Consumers can also add a variety of chocolate dipped fruit to any bouquet. The bouquets are hand sculpted, arranged like flowers, gift wrapped and delivered at the doorstep to make life easier for our valuable customers." said Mr. Al Braik.

From a single store in the United States to the current network of stores across the world today, Edible arrangements is set to make its regional presence in the UAE, Qatar, Saudi Arabia and also plans to expand in the MENA region.

-Ends-

Edible Arrangements
Edible Arrangements was founded in 1999 in New Haven, Connecticut and began franchising in 2001. With 630 operating stores and 158 new stores opening soon, Edible Arrangements is rapidly expanding franchises across the United States, Canada, Puerto Rico, United Kingdom, Dubai and throughout the GCC. Edible Arrangements has its website in English, Spanish and French. The company has also launched a local UAE website. Arrangements can be ordered by telephone, on the company's website or at its various stores. For more information, please visit www.ediblearrangements.ae

Al Braik Investment LLC
Al Braik Investment LLC is the investing arm of Al Braik group of companies, with investments in over 20 companies covering a wide range of activities from Franchising, Real estate development, hospitality industry, construction and construction related services to Oil & Gas explorations and services. For more information, please visit www.al-braik.com

© Press Release 2007