du's stand took centre stage with cutting-edge designs and interactive features in the region's most prominent ICT event

Dubai, UAE, June 29 2011: The creativity and interactive elements of du's stand at GITEX Gulf Comms 2010 won 'Best Exhibition Stand Design' at the recent 4th Middle East Event Awards. Commended on the occasion was the innovative design, implementation and overall distinction of the stand, in front of 650 leading industry professionals and du employees.

du's stand, produced by the company events management partner, Action Impact, took centre-stage in terms of capturing the visitor's imagination. They were able to freely explore du's various products and services through innovative formats on interactive touch screens.

"Having participated at the event for the fifth year in a row, we are very proud of this prestigious recognition and pleased with the incredible amount of thought and imaginative effort that went into the making of the du stand. We were provided with the ideal opportunity to demonstrate our brand philosophy as well as our values of friendliness and transparency, while offering our customers a captivating, dynamic experience of all that we stand for," stated Hala Badri, EVP, Brand and Communications, du.

GITEX is the region's largest ICT event, attracting all of the largest names in the IT sector. As a competitive player in this market, du occupied an impressive space with the outstanding stand at GITEX, which is an integral part of du's annual marketing agenda.

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About du
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 3rd quarter of 2010, over 4 million people in the UAE had chosen to become du mobile customers.

 Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between 'more credit', 'more time' and now the 'more international' recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.

 du products and services for consumers and business are available through du's retail network, currently numbering 37 du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access du products and services at more than 3000 authorised dealers or through the du e-shop, accessible at http://shop.du.ae du shops are a one-stop-shop for mobile service, carrier select and the payment of service bills.

 du is 39.5 per cent owned by the UAE Federal Government, 19.75 per cent by Mubadala Development Company, 19.5 per cent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

For further information, please contact:
Reka Sepsy
Manning, Selvage & Lee
Tel: +971 4 367 6154
Mobile: +971 55 220 68 20
Fax: +971 4 367 2615
Email: reka.sepsy@dubai.mslpr.com

© Press Release 2011