Dubai, UAE, June 9, 2013: Duracell, the world's leading manufacturer of high-performance alkaline batteries, will participate and showcase its starter automotive batteries at the Automechanika Dubai, the region's largest and most comprehensive trade and networking exhibition for the automotive aftermarket, running June 11 -13 at the Dubai World Trade Centre.  

Earlier this year, Duracell concluded an exclusive licensing agreement with Austrian battery specialist Banner for Europe, North Africa and Middle East markets, which will see Banner manufacture and distribute a range of reliable, powerful and advanced batteries under the Duracell Automotive brand.

"Automechanika is one of the largest and most influential industry trade shows. It is the perfect avenue for us to introduce the new range of Duracell Automotive batteries that address the changing needs in the automotive market, and soon will be the new power on the roads of the UAE and the wider region", said Andreas Bawart, Banner's Commercial CEO.

 "At the same time, it allows us to enhance our understanding of the current state of the technology and development of the automotive aftermarket in the Middle East", concluded Bawart.

Visitors to the Duracell Automotive booth (No.C1AM419, World Trade Centre Concourse) will have the chance to see on display a range of batteries designed for the auto enthusiast who places high value on superior dependability and high-powered performance.

The product range extends from the 'Starter', which represents the entry point, to the 'Advanced' and the 'Extreme', the special AGM and EFB batteries designed for start/stop vehicles, as well as the 'Professional', a product line aimed at trucks, buses and agricultural machinery.

The Duracell 'Starter' scores highest when it comes to optimum price-performance ratio, reliable power for every cold start, absolute zero-maintenance and maximum safety, thanks to its 4-chamber leak protection.

The Duracell 'Advanced' also offers optimum starting and inboard power and meets the strict requirements of leading automotive manufacturers. The inboard power pack units combine full calcium technology for more starting power with the greatest possible safety derived from double lid leak protection. Moreover, twenty battery types match virtually all European and Asian vehicles.

The Duracell 'Extreme', the start/stop specialist, is designed for use in environment friendly vehicles. The enhanced flooded battery (EFB) is employed mainly in family class and small cars and where simple start/stop systems are in use. The absorbent glass mat (AGM) battery is utilized primarily in family and premium class vehicles with start/stop systems and brake energy recuperation.

The Duracell 'Professional' ensures that all commercial vehicles arrive safely at their destinations. This power pack is available in heavy duty (HD) and super heavy-duty (SHD) versions, starts every engine reliably and furnishes the vehicle electrical system with sufficient energy.

Two types of Duracell automotive batteries are initially being released in the Middle East: the 'Starter' and the 'Advanced'. 

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About Duracell
Duracell started in humble beginnings in the early 1920s but has since gone on to become the best selling battery brand in the world. Duracell's aim has always been to provide a variety of personal power options for the very best value which are loved by consumers across the world. Duracell is committed to developing a broad range of solutions to keep people powered up longer, not just through batteries but a range of on the go devices and charging capabilities to suit any situation. As technology enables us to do more than ever before, Duracell enables people to go beyond the power limits of their devices to ensure we stay connected and never miss a moment.

About Procter & Gamble
P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.

About Banner
Banner GmbH is an innovative, steadily expanding producer of top quality starter batteries. The company, which is based in Linz-Leonding, Austria, has been manufacturing batteries for all types of vehicles since 1937. The family-owned firm, which is headed by Andreas Bawart and Thomas Bawart, employs a workforce of around 760 across Europe. Banner produces and sells over 3.85 million starter batteries annually and thus numbers among the oldest, most experienced and important brands in the battery production field.

Banner batteries are used for the first fitting of numerous models from Audi, BMW, Caterpillar, Jungheinrich, Kässbohrer, Liebherr, Mercedes, Mitsubishi, Porsche, Skoda, Volvo and VW. Banner sales companies serve retailers in fifteen countries. Moreover, Banner products are sold in more than 50 European, African and Asian states via direct importers. Future-oriented technology and outstanding quality underline the international reputation of these exemplary products with "buffalo power", which are also characterized by the Banner logo. Further information is available under: www.bannerbatterien.com 

For more information please contact:
SGCT LLC (Shukralla General Trading Co. LLC)
Authorised Distributor in the UAE
T: +971 4 2523699
M: +971 50 6247923
E: kash@sgtc.me

© Press Release 2013