Dubai: 31 May, 2009 - Dubai First, a Dubai Group company, today conducted two back-to-back road safety workshops for 1,600 students at Our Own English High School in Dubai.

The workshop came as part of the 'Little Steps for Safety' corporate social responsibility programme launched by Dubai First in 2008. The first full-fledged child road safety programme to be launched in the UAE by a financial services company, the initiative aims to raise awareness about child road safety, especially around school areas, through directly interacting with children.  

The two hour-long workshops at Our Own English High School, Dubai, were conducted for students from grades two to five. The sessions included interactive exercises that reinforced important tips such as the right way to use a pedestrian crossing, road crossing rules (Stop, Look, Listen) and wearing a seatbelt in the car.

The workshops are led by the six Little Steps characters each representing an important element of road safety such as Sammy Seatbelt, Larry Look, Lucy Listen, Rhonda Red, Zebrina, and Handy Hold.

Little Steps for Safety was launched in 2008 in coordination with the Roads and Transport Authority (RTA), Knowledge and Human Development Authority (KHDA), Dubai Police and the Emirates Driving Institute.

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About Dubai First
Dubai First, a Dubai Group company, was established in 2007 as a consumer finance provider from Dubai Holding. The company focuses on consumer and corporate credit cards. Dubai First's vision is to be a market leader in the region and distinguish itself by being a customer-focused, service-oriented consumer finance player. In 2009, Dubai First expanded its business line to offer corporate fixed deposits with highly competitive rate of return. For further information, visit www.dubaifirst.com

Little Steps for Safety
Launched in April 2008, 'Little Steps for Safety' is Dubai First's corporate social responsibility program that aims to raise awareness about child road safety in the UAE and educate students, parents and teachers observing road safety rules around schools. Since its launch, Dubai First has visited nearly 60 schools in Dubai and reached out to over 4,000 children across Abu Dhabi, Dubai, and Sharjah. The program is being run with the cooperation of the Roads and Transport Authority (RTA), Knowledge and Human Development Authority (KHDA) and U.A.E. police authorities.

For further information please contact:
Maliha Aqeel
JiWin Public Relations
Tel: +971 4 3613598
Mob: +971 50 6331976
Email: maliha.aqeel@jiwin.ae

Burgess Baria
Jiwin Public Relations
Tel: +9714 3642199
Mobile: +97150 6961987
Email: burgess.baria@jiwin.ae

© Press Release 2009