700 target memberships and with 300 room nights expected to be delivered this year

24th February 2013, Dubai : Country Club Group, India's largest and fastest growing global holiday, clubbing and entertainment conglomerate with global headquarters in the UAE, today announced a tie-up with Microtel Hotels & Resorts in Philippines. The collaboration marks Country Club's foray into the South East Asian leisure and hospitality market, adding Philippines to its list of expanding international footprint.

Commenting on the tie-up Rajeev Reddy, chairman and managing director of Country Club Group said: "Our collaboration with Microtel establishes a synergy that opens-up nine pristine properties in different destinations for three hundred thousand Country Club members while allowing us to expand our membership base in a new demographic audience.  Country Club is currently exploring opportunities worldwide with the aim of establishing a global footprint either through fully owned acquisitions, joint ventures or other business collaborations."

The group which acquired Chelsea Hotel rebranded as Country Club Hotel, Dubai for AED165 million in 2008, has made Dubai central to its global expansion plan. The group credits its presence in the UAE and Dubai for facilitating a footprint across the Middle East and creating new synergies across South East Asia and other international destinations.

"Dubai's strategic position has immensely benefitted us in expanding our footprint across the Middle East, as the group has already setup operations in all major cities. Dubai's superb connectivity with major global cities catalysed our search for potential leisure and hospitality opportunities across the major global cities. The emirate also provided us a platform for targeting new demographics in the UAE itself and building new synergies"

"We have hired a full-fledged team of people to target the increasing Pilipino population in Dubai. We are targeting more than 700 memberships and expect to deliver more than 300 room nights to revelers in the current year in Philipinnes- a naturally beautiful country with lot of tourist potential. Our members both in India, UAE and across GCC are looking forward to holidaying in Philippines," he added.

The Microtel collaboration in Philippines adds to Country Club portfolio, beach and island resorts and properties amidst lush mountains and Greg Norman designed golf championship courses, with latest amenities, multi-cuisine offerings, access to shopping arcades, water-sports and various wellness facilities that perfectly blend relaxation with enjoyment.

Country Club Group is also exploring the possibility of corporate memberships as a few properties are ideally suited for business purposes. In addition to being in the centre of the city and providing the best of hospitality services, these venues offer the best in customized conference and business facilities, making them ideal for business conferences and delegations. 

CCIL - Country Club India Ltd is one of the fastest growing entertainment and leisure infrastructure conglomerates in India, with over 300,000 members all over the world. A multi-million dollar entity and a listed company on Bombay Stock Exchange (BSE), CCIL is a pioneer in the concept of family clubbing in the country. CCIL portfolio includes 225 properties, of which 55 are owned and rest of the resorts are franchised. At present, it has 170 plus affiliates offering access to all its members. Country Club Hotel Dubai is part of the growing international footprint of CCIL and UAE serves as the international headquarter for global expansion.

Media Contacts:
For further information please contact:
Shazia Kamili
Media Agency Middle East
shazia@mediaagencyme.com
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© Press Release 2013