Six global entertainment brands including Nickelodeon, Ubisoft®, Saban Brands, Pokémon, Mattel and The Animé Zone choose Dubai and IMG Worlds as the home of their first ever theme park

Announcement comes on the back of two recent family entertainment and leisure openings including Dubai Parks and Resorts and Dubai Canal

Dubai, UAE; 8 December 2016

Further reinforcing its family entertainment credentials, Dubai this week unveiled its newest theme park – IMG Worlds of Legends – the latest project by IMG Worlds, a Dubai-based owner and operator of the world’s largest indoor theme park, IMG Worlds of Adventure.

The announcement comes on the back of two major openings earlier this year, namely Dubai Parks and Resorts, the Middle East’s largest multi-themed leisure and entertainment destination, and Dubai Canal.

With nine unique zones spread across over 2 million square feet, IMG Worlds of Legends will feature some of the most exciting and popular brands in the world, making it one of the biggest global licensing deals of its kind.

Attractions will include characters from global brands including:

Nickelodeon

  • Teenage Mutant Ninja Turtles

  • Dora the Explorer

  • SpongeBob SquarePants

Ubisoft®

  • Assassin’s Creed®

  • Raving Rabbids®

  • Just Dance®

Saban Brands

  • Saban’s Power Rangers

Pokémon

Mattel

  • Barbie® doll

  • Hot Wheels®

  • Bob the Builder™

  • Thomas & Friends™

  • Mega Bloks®

The Animé Zone

  • Toei Animation: Dragon Ball Z and One Piece

  • TV TOKYO: Naruto

Cartoon Network (a partner in IMG Worlds of Adventure)

  • We Bare Bears

  • Other hit and classic brands to be revealed

IMG Worlds’ proprietary brands

  • Legends of Arabia

  • Lost Valley – Dinosaur Adventure

IMG Worlds of Legends, situated adjacent to IMG Worlds of Adventure, will feature futuristic interactive rollercoasters, state-of-the-art rides, breath-taking water-based attractions, and spectacular live entertainment. With its temperature-controlled environment and retractable roof, guests are offered the choice of enjoying the thrilling rides safely protected from the desert heat in summer or basking in the sun on the sky-high coasters in winter as IMG Worlds of Legends is open 365 days a year, offering the best of both worlds.

Owned and operated by IMG Worlds, IMG Worlds of Legends will offer a fully immersive experience, with each zone in the theme of a different imaginary world, complete with  104,000 square feet of food and beverage space and 102,000 square feet of retail space.

IMG Worlds of Legends will connect to IMG Worlds of Adventure via a state-of-the-art sky bridge, which will double as a gateway to the park. There will also be a pedestrian walkway, allowing easy transit between the two parks. Guests will be able to purchase tickets to each park separately or choose a multiple park pass for the ultimate day out for families and friends.

-Ends-

About IMG Worlds of Legends: 
IMG Worlds of Legends is the second project that is being developed by IMG Worlds, a Dubai-based owner and operator of the world’s largest indoor theme park, IMG Worlds of Adventure. The park spreads over 2 million square feet, featuring nine unique zones that bring together globally celebrated entertainment brands, including Ubisoft®, Mattel, Nickelodeon, Saban Brands, Pokémon, Cartoon Network, Toei Animation and TV TOKYO.

The park will also feature two of IMG Worlds’ proprietary brands: Legends of Arabia and Lost Valley – Dinosaur Adventure. IMG Worlds of Legends promises to deliver a one-of-a-kind theme park experience, including 104,000 square feet of food and beverage space and 102,000 square feet of retail space.

IMG Worlds, encompassing IMG Worlds of Adventure and IMG Worlds of Legends, has created the ultimate leisure and entertainment destination in Dubai, spanning over 6 million square feet and thirteen global brands.

IMG Worlds, the entertainment arm of Ilyas and Mustafa Galadari Group, developed IMG Worlds of Adventure.

About IMG Worlds of Adventure: 
IMG Worlds of Adventure is open. Tickets are currently available for online purchase on the website www.IMGworlds.com with adult ticket prices set at AED 300 and children at AED 250 for an all-day adventure offering access to over 20 signature rides and attractions, including live shows and a 5D cinema experience. The 12-screen Novo Cinema will open soon. IMG Worlds of Adventure promises guests an immersive indoor theme park experience, bringing together the best international and local interactive entertainment and globally recognized characters and Super Heroes.

At the park there are four unique worlds all under one roof, Cartoon Network and Marvel as well as the Ilyas & Mustafa Galadari Group’s original concept the Lost Valley-Dinosaur Adventure joined together by IMG Boulevard. The park is fully indoors and comprises four zones including 25 original retail concept stores, 28 immersive F&B outlets, over 1,600 employees and 4,500 parking spaces. IMG Worlds of Adventure is the first of the IMG Group’s planned developments in the leisure and entertainment industry with future expansion projected both locally and internationally.

About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)
With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate.

Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector, and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment).

For media inquiries, please contact:
Farah Ibrahim
TRACCS
Tel: +9714 3672530
TRACCS 24/7 Media Hotline: +97150 9448389
Email: farah.ibrahim@traccs.net

© Press Release 2016