Dubai, United Arab Emirates - Benefit from the data and minutes offered on a contract plan with the flexibility of prepaid with the all-new Control Plan from du. Now smartphone users who want to upgrade from prepaid without the worry of overspending have a solution that gives them a fixed monthly bill and the flexibility to recharge for additional usage.
Prepaid customers who enroll in the new Control Plan will continue to enjoy the benefits of a contract plan with the flexibility of prepaid. While the bill amount of this plan can never be exceeded, customers have the option of bolstering their data and minutes at any time by recharging with ‘More Time’ or ‘More Data’ using prepaid recharge cards or online through the du app that allows customers to manage plans, view and pay bills as well as activate add-ons.
“People are looking to regain control over their spend, especially when it comes to their telecommunications needs. Introducing a new mobile concept such as du’s new Control Plan gives customers total control over their consumption and spending,” said Fahad Al Hassawi, Deputy Chief Executive Officer of Telco Services at EITC (du), “This new Control Plan reflects our efforts and commitment of delivering our services in the most transparent way. du will continue to expand its service and product portfolio to surpass market trends and gain customer satisfaction in the most innovative ways.”
Customers who subscribe to this new plan will not have any contractual obligations, meaning they can cancel at any time. They can choose from options within the plan – these include:
Control Plan 80: This gives customers a choice of 2GB data and 50 flexible minutes, or 2GB data and 100 national minutes.
Control Plan 135: This gives customers a choice of 2.5GB data and 200 flexible minutes or 300 national minutes.
Some of the postpaid benefits that the Control Plan will offer include: the ability to get the latest handsets with zero up-front and interest-free instalments; a wide portfolio of add-ons and services, including bill holidays; and the convenience of a continuous connection; all without the worry of overspending.
Customers can register for the new Control Plan, which is available for all new and existing customers, online, at any du retail store, or in any of our partner stores. Enrolling in this transparent plan is easy, all that is needed is a debit card and a UAE national ID.
For more information, visit: www.du.ae/control
About du
du is a vibrant and multiple award-winning telecommunications service provider serving 9 million individual customers with its mobile, fixedline, broadband internet, and Home services over its 4G LTE network. du also caters to over 100,000 UAE businesses with its vast range of ICT and managed services. Since its launch in 2007, du has many UAE firsts to its credit, including introduction of Pay by the Second® billing system, IPTV and self-service portal.
du is ideally placed to support the realisation of UAE Vision 2021 and transformation of Dubai into a Smart City. du is also the official strategic partner of the Smart Dubai Office and the platform provider for Smart Dubai. Following the successful testing of the Middle East’s first Internet of Things (IoT) network, du is on course to complete deployment of its IoT network in 2016.
Brand Finance ranked du as the 12th most valuable brand in the Middle East in 2016. du previously won the coveted Brand of the year title by Superbrands Middle East in 2013. The company has been recognised with several other awards such as ISO 27001 certification of Managed Security Services and having the distinction of opening UAE’s first LEED Platinum Certified Green Shop. du also has the unique distinction of the first telecom in the world to release Sustainability Report based on GRI-G4 guidelines in 2014. du is also credited with du’s world-class teleport is the largest of its kind in the Middle East and ranked among the top teleports in the world by World teleport Association.
du is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.
