Doha Festival City to house the largest cinema complex in Qatar
VOX Cinemas to offer fifteen high-tech, fully digital wide screens
VOX MAX brings the most innovative and engaging big screen experience to Qatar
VOX GOLD to provide first in-theatre VIP butler service
Doha, 25 February 2014 - Qatar's largest retail and leisure destination, Doha Festival City, is set to house the largest cinema complex in Qatar in its iconic shopping mall by bringing VOX Cinemas, the region's leading cinema operator to the peninsula state.
This move will redefine the country's entertainment landscape with the introduction of fifteen state-of-the-art movie theatres featuring 100% fully digital screens. VOX MAX-enabled cinemas will each include a massive 20-meter digital wide-screen armed with the latest 3D technology.
Theatres incorporating the highly advanced 4DX technology will connect individuals with any movie, by engaging all their senses through motion based seating, synchronised with 20 different special effects. VOX Cinemas holds the exclusive rights to this concept in the Middle East.
Furthermore, the VOX GOLD concept will introduce to Qatar the first in-theater butler service, through which movie goers can order their favourite drinks and snacks from a wide choice of menu options.
"VOX Cinemas will set a new standard of premium entertainment and offer the Qatari market the latest technologies to bring them a highly compelling, world class, movie-going experience unmatched by any cinema operator in this market. This is one of many components that will establish Doha Festival City as the country's leading retail and entertainment hub," said Kareem M. Shamma, Chief Executive Officer of BASREC, the joint venture between Dubai-based Al-Futtaim Real Estate Services, Qatar Islamic Bank (QIB), Aqar Real Estate Investment Company and a private Qatari investor.
VOX Cinemas is part of a rapidly growing list of regional and international brands that Doha Festival City is introducing to Qatar for the first time. In total, the retail mall will host over 550 outlets, including 85 dine-in and fast-food restaurants.
A number of the leading regional retail groups, including Azadea, Landmark, Alshaya and Apparel, have already committed to bringing their fashion and dining outlets to Doha Festival City Mall.
"We are extremely excited to be a part of the most eagerly anticipated retail and leisure destination in Qatar. VOX Cinemas is now the Middle East's largest cinema exhibitor and entering the Qatari market has been a long ambition for VOX Cinemas. We are delighted to bring to the city of Doha our state of the art cinema technology, exciting concepts and of course our luxurious premium cinema experience which altogether we are confident will delight and surprise the residents of Qatar," said Cameron Mitchell, CEO, VOX Cinemas.
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About Doha Festival City
Doha Festival City is the largest super-regional, mixed-use development currently under construction in the Middle East and upon its completion it will be Qatar's largest retail, entertainment and leisure destination.
Doha Festival City will also be home to automotive showrooms, and a hotel and convention centre, all located on a total site area of over 430,000 m2 that will also include 8,500 parking spaces with an efficient vehicle management system.
The current phase of the development broke ground on April 23rd, 2013 on the 433,847 m2 site that is home to the first IKEA store in Qatar and is strategically positioned in the north of Doha on the main arterial Al-Shamal Road, between Doha International Airport and the north of Qatar.
Doha Festival City is owned and developed by Bawabat Al-Shamal Real Estate Company W.L.L. (BASREC), the parent company and land owner of this iconic development. BASREC comprises four shareholders including Dubai-based Al-Futtaim Real Estate Services, Qatar Islamic Bank (QIB), Aqar Real Estate Investment Company and a private Qatari investor.
About Doha Festival City Mall
Doha Festival City Mall is one of the Middle East's largest leisure and entertainment destinations. Offering gross leasable area of some 250,000 m2, Doha Festival City Mall will feature over 550 shops and stores through a carefully balanced selection of international and local brands including more than 85 restaurants and cafes.
Its state-of-the-art indoor-outdoor entertainment park will boast a number of exciting attractions for children and adults alike making Doha Festival City an ideal day-out destination for the whole family.
Distinctly themed interior zones will take visitors through an inspired journey that will excite the senses and provide an unforgettable shopping and entertainment experience in an environment operating under Qatar Sustainability Assessment System (QSAS).
About Majid Al Futtaim Cinemas
VOX Cinemas is the Middle East's most innovative and customer-focused cinema experience featuring high-resolution digital projection systems, immersive digital 3D content, expansive VOX MAX screens, as well as premium VIP, VOX GOLD, VOX 4DX and value-oriented seating alternatives.
Private cinema screenings are also available with myVOX located at Deira & Beirut City Centre. With 77 screens currently across eight locations in the UAE, and 15 screens in Beirut, the VOX Cinemas experience includes extensive dining choices from VOX Cafes as well as traditional candybar offers, and an extensive menu attached to their VOX GOLD ultimate cinema experience.
VOX Cinemas is owned and operated by Majid Al Futtaim Cinemas, which is the cinema arm of the wider Majid Al Futtaim Ventures group of businesses. Majid Al Futtaim Ventures is the growth engine responsible for developing new enterprises to deliver the most innovative concepts to the Middle East.
© Press Release 2014
