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INDEX North Africa & The Big 5 Construct North Africa launch in a regional economy poised to record growth rate of 4 to 5 per cent by 2020
dmg events Middle East, Asia & Africa, a leading international exhibitions company, is launching two of its most successful event brands into North Africa, as the region sees a surge in demand for knowledge, inspiration and products in the construction and interior design sectors. The company has collaborated with Elan Expo, a provider of professional organiser services for leading international trade shows, to launch INDEX North Africa, a dedicated show for the region's vibrant interiors, décor and design market. Likewise, with a goal to geo-adapt its hugely successful Big 5 brand in the region, dmg events has announced the launch of The Big 5 Construct North Africa to cater to the region's booming economy which is expected to grow by 4 to 5 per cent by 2020.
The reasons for the expansion of these two successful brands into the region are clear. North Africa represents 10 per cent of all construction projects in Africa, with the region attracting 22.2 per cent more foreign direct investment projects in 2014 than in 2013. The region also continues to be a focal destination for investment in infrastructure development and several countries - including the USA, Saudi Arabia, Kuwait and the UAE - have stakes in its construction sector. This adds up to sectors ripe with opportunity and an industry generating demand for interior and fit-out products, across all sectors, at an accelerating rate.
"North Africa is an emerging market with lucrative opportunities in its burgeoning real estate, construction and interiors sectors," said Matt Denton, President, dmg events Middle East, Asia & Africa. "We at dmg events felt this is the most opportune time to launch events where international exhibitors can meet regional buyers to tap into a relatively unexplored market. We are confident that INDEX North Africa and The Big 5 Construct North Africa will bring significant value to both exhibitors and visitors and position themselves as the region's much anticipated event for business, networking, market analysis, and professional development."
INDEX North Africa, featuring Workspace at INDEX, will be the first to take place, with the event opening its doors in December 2016. It will incorporate Morocco's hugely successful MaDecor, becoming the largest sourcing event for original, innovative and inspiring interior products in the region. The Big 5 Construct North Africa will debut next year, as a gateway for international companies to penetrate the region's lucrative real estate, building products and construction sectors.
The launch of the geo-adapted events in North Africa is the latest in a series of strategic moves by dmg events as it expands its business into key markets on the continent. This latest addition to the Big 5 brand joins events, which currently take place in Dubai, Saudi Arabia, Kuwait, Indonesia and India. Other African ventures include the inaugural edition of The Big 5 East Africa and the East Africa Coatings Congress, both of which take place later this year.
These new launches come in the wake of dmg events recent acquisition of Exhibition Management Services Pty Ltd (EMS), one of the region's leading event companies, headquartered in Johannesburg, South Africa. The deal added a further five shows to the portfolio controlled by dmg events Middle East, Asia & Africa.
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About dmg events
An international exhibition and publishing company, dmg events produces market-leading exhibitions and conferences for the global energy, construction, coatings, hospitality and interior design industries.
As a leading supplier of face-to-face business information, with a customer-centric focus that localizes operations and relationships, our objectives are to keep businesses informed and connect them with relevant consumers to create vibrant marketplaces across multiple event platforms and communities.
dmg events is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT) an international portfolio of information, media and events businesses listed on the London stock exchange.
dmg events Middle East, Asia & Africa
Founded in 1989, dmg events has operated in the Middle East since 1995 and owns many leading brands including The Big 5 portfolio of construction events, INDEX - the Middle East's largest event for the interior design industry and The Hotel Show, the longest running and most important event for the hospitality industry.
Headquartered in Dubai, UAE and with satellite offices in India, South Africa and the UK, dmg events Middle East, Asia & Africa organizes over 45 events across the Middle East, Africa, Asia, North America and Europe. The events attract more than 250,000 customers every year and provide opportunities for trade professionals to do business, network and learn. For more information visit www.dmgeventsme.com
About DMGT
'Satisfying the need to know'
DMGT manages a balanced multinational portfolio of entrepreneurial companies, with total revenues of almost £2bn, that provide a diverse range of businesses and consumers with compelling information, analysis, insight, news and entertainment.
The company employs more than 10,000 people and is listed on the London Stock Exchange. It generated revenues of £1,864m and profit before tax of £291m in the year to September 2015.
DMGT supplies high-value information to the insurance, property, energy, education and finance sectors, operates highly successful events and attracts a growing, global audience to its media activities.
The B2B businesses are:
· Risk Management Solutions (RMS)
· dmg information
· dmg events
· Euromoney Institutional Investor plc
The consumer business, dmg media, includes:
· The Daily Mail
· The Mail On Sunday
· MailOnline (DailyMail.com in the US)
· Metro
We have shareholdings as joint venture partners or associates in a variety of innovative businesses including Zoopla Property Group Plc* (Zoopla & Prime Location) and Wowcher.
DMGT aims to provide the highest quality information, insight and services to attractive growth markets in innovative ways, building on a track record of earnings and dividend growth. For more information visit www.dmgt.com
*c30% share
For further information, please contact:
Orient Planet PR and Marketing Communications
P.O. Box: 500266
Dubai, United Arab Emirates
Tel: 00971 4 456 2888
Fax: 00971 4 454 9528
Email: media@orientplanet.com
Website: www.orientplanet.com
© Press Release 2016
