25 July 2007
Dubai, UAE - Hydration is the key to luscious, nourished and shiny hair -discovered guests attending the Herbal Essences 'Deep Nourishing and Shine' launch event as they were taken on a journey to an oceanic Herbal Paradise.  Sounds of the ocean, beautiful bright flowers, tropical mocktails and relaxing spa treatments stimulated their senses as they learnt how to renew themselves and revive the shine of their hair.

New Herbal Essences Deep Nourishing and Shine range contains a unique blend of luscious ocean botanicals - Hawaiian Hibiscus and Coconut Extracts. Together they nourish and revive shine in thirsty hair whilst letting mind and body enjoy a rejuvenating experience, working to elevate a simple shower into a therapeutic home-spa treatment.

"The easiest and quickest way to restore sensuous body and shine to the hair is by washing it," said Ben Cooke, one of the most sought after celebrity hairstylists who also works alongside designers such as Valentino and Dolce & Gabbana to create cutting edge catwalk looks. "Pollutants from the atmosphere have a dulling effect so to avoid accumulation it is best to shampoo and condition the hair every day using products with ingredients designed to hydrate and nourish."

As well as a shampoo and conditioner the Deep Nourishing & Shine range includes a Sheer Moisture Balm containing conditioning systems which work to replenish and maintain the hair's hydration levels, leaving your hair looking sleek and irresistible to touch.  

This deep conditioning system lets you say goodbye to lackluster locks and revel in newly found oceanic vibrancy and shine. With the unique blend of exotic botanicals your hair will be pampered into a blissful state of renewal and your mind transported straight
to paradise.

After a busy day, shut the bathroom door behind you and let new Herbal Essences Deep Nourishing and Shine transport you to another world - an oceanic paradise where you can throw off the stresses of everyday life and enter a totally renewing experience.

So as you stand under a deluge of hot water let these nourishing botanics carry you to another world beneath the waves where you feel weightless, free and wholly relaxed.

-Ends-

Notes to Editor:

Herbal Essences Deep Nourishing and Shine can be found in all major supermarkets, grocery stores and pharmacies and is priced at:

Herbal Essences Deep Nourishing & Shine Shampoo                                  AED 11.35

Herbal Essences Deep Nourishing & Shine Conditioner                               AED 10.90

Herbal Essences Deep Nourishing & Shine Sheer Moisture Balm               AED   7.00

For further information, please contact:
Jacky Freer
Manning, Selvage & Lee
Tel: +971 4 367 6152
Fax: +971 4 367 2615
E-mail: Jacky.Freer@dubai.mslpr.com

Sheerin Dariani
Manning, Selvage & Lee
Tel: +971 4 367 6155
Fax: +971 4 367 2615
E-mail:Sheerin.Dariani@dubai.mslpr.com

© Press Release 2007