Dubai, November 25, 2008: Demag Cranes and Components (Middle East) FZE celebrating its 10 successful years in the Middle East, displayed its products and services in the German Pavilion at the Big 5 - the most important 5 day event for the construction industry in the Middle East, and the biggest trade show for the construction Industry in the Arabian Gulf. A press conference was held in this regard.

Demag Cranes & Components (DCC) is a subsidiary of Demag Cranes AG and one of the world's leading suppliers of industrial cranes and crane components for material flow, logistics and industrial drive applications. Services such as spare parts, maintenance and modernization are core elements of the product range.

"We are very pleased to be a part of the prestigious Big 5 exhibition", said Tarik Alkhalil, Managing Director & CEO, DCC Middle East in his welcome address. "We entered this region 10 years ago, at a time when Dubai perhaps, was on its way to becoming what it is today; our growth here has been proportional to that of the construction industry, and it is owing to this that we stand tall as leaders of the trade", he added.

"We, at Demag Cranes Group, aim to complement the growth opportunities in the MENA region and are committed to investing further in the region to augment direct customer access, while delivering our leading-edge products and services at the best possible value", said Thomas Hagen, Member of Management Board, Demag Cranes AG. "I would like to congratulate our Middle East Team for successfully completing a decade of excellence in UAE", he added.

"It is pleasing to see that our Middle East operations may be relatively new but they are firmly established", said Ron Tennant - CEO of Sales Region - Australia, Middle East & Africa. "The focus of our business, at all times, is our customers, and at present we aim to strengthen customer loyalty and further increase customer satisfaction", he added.

DCC sales and services representatives then shared the company's latest innovative product specifications and educated the audience on the leading edge they have to offer over competition within the region.

-Ends-

About Demag Cranes AG
Demag Cranes AG is one of the world's leading providers of industrial cranes, crane components, harbour cranes and port automation technology. Services, in particular maintenance and refurbishment services, are another key element of its business activities. The activities of Demag Cranes are divided up into three segments: Industrial Cranes, Port Technology and Services.

In 'Demag' and 'Gottwald', the Group has strong brands and believes that it is a global market leader by virtue of its innovation and technology leadership, its excellent product and service quality and its close and long-term customer relationships. Demag Cranes manufactures in 16 countries on five continents and through subsidiaries, agencies and a joint venture operates one of the most comprehensive worldwide sales and service networks in the industry. The Group is represented in more than 60 countries and reaches customers in more than 100 countries.

In financial year 2006/2007, the Group generated total sales of some EUR 1.08 billion with 5,813 employees (as at 30 September 2007).

About Big 5 - The most important five days for the construction industry in the Middle East, and the largest trade show for the construction industry in the Arabian Gulf. This unique event combined seven major exhibitions under one roof and featured more than 2,000 companies from 67 countries. The event showcases Building & Construction, Water Technology & Environment, Air Conditioning & Refrigeration, Cleaning & Maintenance, Glass & Metal, Bathrooms & Ceramics and Marble & Machinery. The Big 5 is the annual meeting place for all industry professionals. Key buyers and decision-makers from the public and private sectors attended this year's event, including architects, engineers, contractors and other specifiers.

For more information, please contact:
Shinoj Shamsudheen, Concept PR at 04 3903946 or shinoj.s@conceptgroup.ae

Shehzad Mukhtar, Concept PR at 04 3692723 or shehzad.m@conceptgroup.ae

© Press Release 2008