Dubai, 19 February, 2008: Debenhams has introduced an exciting spring summer collection for women, men and children. The new range features fresh new looks by designers Julien Macdonald, John Rocha, Betty Jackson and Jasper Conran.

Commenting on the spring summer line, Gordon Bullock, Brand Director, Debenhams said: "The new collection for women feature a kaleidoscope of inspirations including the luxurious safari look, feminine romantic dressing and looks from the 70's, 50's and 80's with  a modern take. Accessorizing is the key here, there is a range of fashionable clutches, tote bags and shoulder bags to choose from. Our men's collection includes 50's style, city smart dressing, fine tailoring and a youthful look.  We also have a children's collection offering great styles at amazing value."

Debenhams womenswear spring summer 2008 

The womenswear features irresistible opulent designerwear. The 'tribal luxe' look in store features a silhouette enhancing collection. Full skirts, fitted jackets and belted waists feature in a chic neutral colour palette with complimentary prints. For the ultimate safari look, combine  a Julien Macdonald satin safari jumpsuit with  a gold lame scarf or a Red Herring white vest and  a Betty Jackson black circle skirt. Accessorize with a Mantaray tribal look necklace and chunky ring.

For  the fabulous look of the jet set, adorn the glamorous eveningwear at Debenhams. Inspired by Riveria living the colour palette is hot in fuschia pinks, oranges and yellow. Key items to watch out for include printed maxi dress by Julien Macdonald and the debut ombre ruffle dress by Red Herring.

Preppy dressing takes on an Americana feel this season. Soft florals combine with washed denims and boyfriend blazers for a dreamy, romantic Walton's inspired collection

Taking inspiration from rockabilly , Debenhams spring summer collection also feature elements of 50's and 80's dressing. Black is the dominant colour with pink highlights. Accessories are patent and kitsch with mini clutches and plastic jewellery.

Romantic dressing defines the season with soft, feminine dressing. The trend focuses on ruffles and fabric manipulation in  a washed-out, neutral palette with hints of metallic.

Spring summer 2008 sees vivid and alluring lingerie that is heavily embellished and inspired by bold black and white prints, dazzling neon colours, pretty paisley prints and intricate floral detail. The fabrics offer the ultimate in comfortable luxury lingerie and sleepwear.

For spring summer, Debenhams also presents a stunning range of swimwear with bold bright prints, embellished detail, printed kaftans and mix and match bikini sets. There are styles to suit every taste with a wide range of collections including the celebrated Designers at Debenhams collection and brands such as Maine, Mantaray and Red Herring. This season also sees a second collection from beach by Melissa Odabash featuring printed kaftans and embellished swimwear.

Debenhams menswear spring summer 2008

Menswear this season features three key looks: Urban Riviera, a style that combines cool 50's resort fused with city smart dressing. Colours are soft shades of grey with white, black and navy and highlighted with flashes of orange and green.

Festival Chic uses a more considered approach to styling, cotton shirts in cool neutrals are layered with loose scarves and easy jewellery.

Rock Pop, on the other hand, is a collision of youth culture, pink, hip-hop and a hint of rock. Strong bold colour dominates with Red Herring red jeans teamed with a yellow bomber jacket worn with graphic prints, creating a look with attitude.

Accessories include Jasper Conran sandals, Rocha, john Rocha patent shoes and St. George by Duffer moc croc holdall. There are also silk knitted scarves, and coloured belts available.

Debenhams childrenswear spring summer 2008

This spring summer sees Debenhams offer great value collections for children aged 0-16 years in a variety of styles from the exclusive Designers at Debenhams range.

Debenhams childrenswear is all about creating quality key fashion looks that can be worn casually or for that special occasion. Girlswear features pretty floral prints, detailed embroidery, polka dots and smock style dresses along with boyswear which features strong primary colours, cargo style shorts, stripe knitted tank tops and check shirts.

J by Jasper Conran, Rocha.Little Rocha, Star by Julien Macdonald, St. George by Duffer, Butterfly by Matthew Williamson, Baker by Ted Baker, Mantaray and Red Herring all offer the ultimate in style, colour, quality and comfort to compliment every child's summer wardrobe.

Debenhmas is one of the leading franchise brands operated by M.H Alshaya Co. in the Middle East.

-Ends- 

About Debenhams
Debenhams is the leading department store business from the UK. What differentiates Debenhams from other retailers is the unique combination of own-bought brands, exclusive designer ranges and leading international brands. The majority of merchandise is available only at Debenhams. This unique mix of premium brands at affordable prices enables Debenhams to satisfy existing and attract new customers.

Debenhams product ranges appeal to all ages and tastes across ladieswear, cosmetics, skincare and fragrances, accessories, menswear, childrenswear, lingerie and homewares.

Debenhams currently has over 20 'Designers at Debenhams', designing over 41 different ranges. Designer collections include J by Jasper Conran, Butterfly by Matthew Williamson, Rocha John Rocha and Star by Julien Macdonald. They offer aspirational merchandise in all departments at affordable prices.

About M.H. Alshaya Co.
M.H. Alshaya Co. is a leading international franchise operator for over 40 of the world's most recognized retail brands including Starbucks, H&M, The Body Shop, Foot Locker, Mothercare, Debenhams, River Island and Boots. The company currently operates over 1,400 stores across its operating divisions in the Middle East, Turkey, Russia and Southern/Eastern Europe and employs more than 14,000 individuals from over 35 nationalities.

The company has built a dominant platform for operating retail concepts in its markets.  Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure and application of best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.  You can learn more about the company at www.alshaya.com.

M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic and respected companies in the Middle East.  In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.

For further information, please contact:
Lisa George/Jonathan Tudor,
ASDAA Public Relations.
Tel: 04 3355969.
E-mail: l.george@asdaa.com/ j.tudor@asdaa.com 

Issued by M.H.Alshaya Co. W.L.L: Press Office: 
Tel: + 965 2242371
Mob. : 7217802
Fax: 4848051,
E mail: Abdullah.boftain@alshaya.com

© Press Release 2008