Opens two new boutiques presenting a select range of its well known jewellery and watch brands
Damas the world renowned jeweller and watch retailer recently opened two new boutiques in Dubai's new shopping destination, the Arabian Centre Mall in Mirdiff, extending both its reach and popularity in the city.
While its first shop is an 18k Damas Boutique, housing a select variety of its best selling gold brands such as Al Manthourah, Laurentia, Genero, Rosato, Farfasha, Graziella and Alice Baby Collection and its diamond jewellery brands such as Fior, Solitaire, Fulla, Hayati, Boudoor, Diamond Leela and Aya targeted at its growing Asian, Arab and European clientele, its second store Al Ameerat, is a semi-boutique offering top watch collections and bridal sets targeted at the high-end local community in the area. The swanky boutiques, both of which are located in the Ground Floor of the new mall, boast a plush ambience and are designed to offer visitors a memorable shopping destination along with helpful service from its knowledgeable personnel.
Tawhid Abdullah, Managing Director, Damas Jewellery, said: "We at Damas are very happy to open two new boutiques at the sprawling Arabian Centre Mall in Mirdiff which is home to several international high-end brands. Designed in the Arabian style of architecture, this new mall is a truly complete family destination for shopping, leisure, sport and entertainment. We've decided to offer a select variety of our most popular brands after a careful study of the area and we're sure that our patrons will appreciate the availability of Damas brands closer at hand wherever they go. The second boutique has been selected to house our watch and bridal collections which have seen an increase in demand due to their breathtaking beauty and the wide range of designs that we offer."
Damas' glorious journey in adornment began over a century ago in 1907 and has grown to become a global presence that is today instantly associated with glamour and prestige. Housing internationally acclaimed jewellery and watch brands such as Tiffany & Co, Mikimoto and Paspaley, it is also well known for its wide array of Italian brands such as Roberto Coin, Pasquale Bruni, Marco Bicego among a host of other high-end brands. It is equally well known for its popular in-house brands such as Al Manthourah, Hayati, Farfasha and watch brand Varotti and its bewitching bridal collections. The design house's success is indicated by the fact that it is the first name among jewellery lovers everywhere, presenting minimalistic to bold designs in styles that are highly ethnic or western or a stylistic blend of both, in turn offering designs for both mood and occasion.
Discover Damas' awesome array of brands and their world renowned collections today at a Damas Boutique close to you.
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About Damas:
The journey of Damas began in 1907. It has grown from a UAE based company into a global fashion and jewellery network spanning the Middle East, South Asia, Europe and North Africa. The Damas Group has 467 stores in 18 countries around the world, as of 30 June 2008. Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera Y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others. The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Damas Cut, Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthourah; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections. Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design. Damas International Limited is listed on Dubai Nasdaq (former Dubai International Financial Exchange) and its shares are traded under the ticker 'DAMAS'.
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The Idea Agency PR Department
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Press Release 2009