Doha, Qatar, 11th November 2010: Creative Action Design Qatar is proud to be the Creative Partner of Doha College, one of Qatar's oldest and most well respected educational establishments. To celebrate Doha College's 30th anniversary in 2010, Creative Action Design was commissioned to design a new brand identity for the school. This encompassed creating a new logo and brand, and rolling it out across internal, external and online collateral.

The logo was designed to be a vibrant reflection of Doha College's core values and promising future. Creative Action Design used its extensive experience within the branding and design field, to create a logo that appealed to the wide target audience of students, teachers, parents and board members. Changing a brand after thirty years can be an emotional experience, and using a design agency with the professionalism and knowledge of Creative Action Design ensured that the process was handled professionally and sensitively. Mark Leppard, Principal at Doha College stated that, "A rebranding project can be extremely challenging, as our former logo was synonymous with so many things. However, I am delighted with the outcome of this project and feel that it has captured where we want to be placed: in the position of one of the leading international schools globally."

Charlotte Stubbs, a former Doha College student, headed the branding project for Creative Action Design Qatar, which consulted parents, staff, students and the community.  "It was brilliant to be a part of this development, leading this project for Doha College which supported me in my education and enabled me to work in the field I love with Creative Action Design," explained Charlotte.  "The new brand is more than a simple logo, tagline or brand mark; it is an experience that interacts and inspires its family, community, staff and pupils."

The new Doha College brand will continue to be rolled out over the next few months.

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About Creative Action Design
Creative Action Design is an international design business that applies creative thinking, global experience and innovative approach across a broad range of creative services including retail interiors, brand design, marketing, exhibition stands, commercial interiors, creative spaces and online experiences. We use our global knowledge and experience to offer 'business improvement through creativity', providing solutions that are original, inventive, creative and appropriate to our clients needs. Creative thinking is our essence. It's who we are and what we do. For our clients we provide solutions that deliver results. We first and foremost seek to ensure it works; visually, commercially and strategically.

Contact Information:
Charlotte Stubbs - Client Services
Creative Action Design
PO BOX 200431
Doha, Qatar
T: +974 - 3319 0242
http://www.creativeaction.co.uk
charlotte@creativeaction.co.uk

© Press Release 2010