Dubai, UAE : - Copthorne Hotel Dubai, the popular hotel in Deira, is partnering with travel agencies and tour operators that are promoting Dubai to new source markets such as Africa and South East Asia as the property sees increasing traffic of travellers coming from these countries.

Meetings travel companies servicing those source markets and others will be the majority of the team’s focus in their participation at Arabian Travel Market, the region’s leading travel and trade fair, running from April 22 to 25 at the Dubai World Trade Center. In addition, further negotiations are expected revolving around the Hotel’s drive, as part of Millennium and Copthorne’s regional campaign, to move away from static rate plans to dynamic pricing models.

Since opening in 2008, the Copthorne Hotel Dubai has been welcoming guests from Northern Africa, as well as Nigeria, Kenya and more recently this has expanded into other African countries for both leisure and MICE business. The success of marketing campaigns by DTCM has improved the awareness of the destination, and South East Asian countries such as South Korea and Vietnam, are becoming more excited to visit the UAE as a new holiday experience.

Glenn Nobbs, General Manager, said: “Since the beginning of 2017, we have noticed an increasing number of guests from Africa and South East Asia so it’s a clear indication that there is a demand from those regions to visit Dubai and the UAE. In fact this year to date, we have witnessed a 350% increase from last year in room nights coming out of Vietnam alone, so we’d like to see this trend continue. At ATM we are pleased that we have a number of appointments already confirmed to be able to work on contracts for the rest of this year and into next. With our comfortable facilities, convenient location, easy access to public transportation and friendly staff I am sure we will be signing them off during this week.”

The 210-room property is very close to completing its leisure enhancements which are scheduled to be completed by summer this year, following the soft refurbishment of the suites earlier in the year. The leisure improvements include a fully renovated Health Club with a full range of brand new gym equipment and larger floor space; an enhanced Outdoor Pool Terrace with modern lounge furniture and children’s play equipment, and creating an alfresco dining space at Crystal Restaurant.

“ATM has become a vital part of any Dubai hotel’s success in this competitive market. You need to be there to be able to connect with the right people, and it’s a great stage to network and further spread your brand name. In addition to the emerging markets, we also need to share the news of our enhancements with our existing markets from the GCC who have been great supporters of the hotel since it’s opening,” adds Nobbs.

In addition, plans are also underway for a makeover of the hotel’s guest rooms. The new designs for the guest rooms are close to being finalized and work is scheduled to commence later this summer to limit any potential disruption to guests.

The team of Copthorne Hotel Dubai will be exhibiting along with Millennium & Copthorne MENA at Stand No HC0650, Sheikh Saeed Hall 1.

-Ends-

About Copthorne Hotel Dubai 

Copthorne Hotel Dubai, a 4-star property located at the heart of the beautiful Port Saeed, offers 210 contemporary rooms and suites, with views toward Dubai Creek and the evening sunsets. The alcohol-free property features three restaurants, swimming pool, health and fitness centre, business centre, beauty salon, spa and meeting rooms.

Copthorne Hotel Dubai is within 4kms of Dubai International Airport, and a short walk from Deira City Centre shopping mall and Metro Station. Within easy access to Burj Khalifa and The Dubai Mall, and a number of Dubai’s key attractions. 

About Millennium & Copthorne, Middle East and Africa 

Millennium Hotels and Resorts is a dynamic, global hotel company, which owns, asset manages and operates over 130 hotels worldwide. With almost 40,000 rooms and a portfolio of brands; including Biltmore, Grand Millennium, Millennium, Millennium Place, M Hotel, Copthorne, Agarwood, Kingsgate, Millennium Executive Apartments and Studio M, that serve different market segments, representing quality and value in every class.

Currently operating 32 hotels in the Middle East and Africa, the Group has an extensive expansion strategy in place, with 40 hotels in the pipeline. Each property in the region is unique, catering to the varying tastes and needs of the international business and leisure traveller but with a consistent promise to provide a first class service and a rewarding experience for guests. Millennium Hotels and Resorts is committed to differentiating itself by embracing the true spirit of diverse traditions, with a sincere respect to historical heritage and local culture.

With the motto “More than Meets the Eye”, Millennium & Copthorne is committed to a customer-centric philosophy and complete guest satisfaction.

For more information, please visit www.millenniumhotels.com 

For more information please contact:

The Idea Agency - PR Department

Tel: 04-392 7700 Fax: 04-392 7858 e-mail: pr3@tia.ae 

© Press Release 2018