Berlin/Jeddah: Saudia, the national flag carrier of Saudi Arabia and the official airline partner of the all-electric Formula E series, proudly announced an innovative activation merging their strategic partnerships with both Newcastle United and the Formula E series. In a thrilling display of synergy, Saudia brought the Gen3 Formula E car to Newcastle's last home game of the season at St. James’ Park, where fans were introduced to the sport and the car for the first time. This event coincided with the release of a groundbreaking short film that brings together the worlds of Motorsport and football, offering an exhilarating cross-partnership narrative.

In addition to this unique sporting crossover, Saudia also hosted an immersive fan zone experience during the Berlin E-Prix, held on May 11th and 12th in Berlin, Germany. During the race weekend, fans were provided with access to an E-Village where Saudia offered a dedicated Discover-E Zone featuring a variety of interactive experiences designed to educate and excite fans in new and innovative ways. This included engaging games, competitions, and giveaways featuring both Saudia and Formula E merchandise.

Furthermore, fans who were unable to attend the Berlin E-Prix had the chance to visit Saudia’s newly improved Discover-E Zone in an immersive 3D world through the reenergized Take Your Seat digital hub. It offered a unique interactive experience and allowed fans to explore all on-ground activations through their mobile phone, while ensuring that those who couldn’t make the trip still engaged with the same exciting activities offered at the race.

On the track, drivers competed on the revamped Tempelhof Airport circuit, including Stoffel Vandoorne, Formula E champion and Saudia's Global Ambassador. Khaled Tash, Saudia Group Chief Marketing Officer, commented: "This event provides a fantastic platform for us to engage with our guests and the global audience, whether in person or through our innovative digital portals. Integrating our partnerships with both Newcastle United and Formula E in such an engaging manner exemplifies our commitment to bringing fans closer to the sports they love. Each year, we strive to elevate the experience for racegoers and fans worldwide, as part of our commitment to creating unforgettable memories wherever our brand is present.”

Stoffel Vandoorne, Saudia Global Ambassador, added: “It was an honor to continue my role as Saudia's Global Ambassador in 2024, and I'm excited to have shared the thrill with fans in Berlin and around the world as well as the passionate football fans at Newcastle."


About Saudia:

Saudia (Saudia Airlines) is the national flag carrier of the Kingdom of Saudi Arabia. Established in 1945, the company has grown to become one of the Middle East’s largest airlines.

Saudia has invested significantly in upgrading its aircraft and currently operates one of the youngest fleet. The airline serves an extensive global route network covering around 100 destinations across four continents, including all 28 domestic airports in Saudi Arabia.

A member of the International Air Transport Association (IATA) and the Arab Air Carriers Organization (AACO), Saudia has also been a member airline in SkyTeam, the second largest alliance, since 2012.

Saudia was recently awarded the "World Class Airline 2024" for the third consecutive year at The APEX Official Airline Ratings™ awards. Saudia has also advanced 11 places in the Skytrax airlines ranking of the World Best Airlines 2023. The Airline also ranked top among global airlines for best on-time performance (OTP) according to a report by Cirium.

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