- Artificial intelligence-driven audio provides an ever-changing sonic atmosphere
- Shop expands retail offering following museum’s successful e-commerce launch
Dubai, UAE: The Museum of the Future has expanded its retail experience by opening a physical store offering limited-edition and exclusive items including replicas from some of its most popular exhibits.
Offering a glimpse into the future of retail, the store offers uniquely crafted products inspired by the museum’s exhibits and architecture. Many of the items in the sleek space are inspired, designed, and made by local designers as well as internationally renowned artists, including Jason Bruges and Ally Powell, who not only designed the shop’s most recent limited-edition range, but also curated some of the exhibits.
The range includes a miniature version of ‘The Centre’, a creative piece of artwork inspired by the Al Waha exhibit. Just like the actual experience, this limited-edition installation is a homage to the idea of future wellness and reconnecting to one’s senses. The shop also features an exclusive brass replica of the ‘Monument to the Pioneers’, a gallery art piece – in the form of the solar system and inspired by the OSS Hope exhibit. All collections found in the shop provide pieces that embody the visitors’ experience, allowing them to take home their own piece of Dubai’s Museum of the Future.
Equipped with a bespoke AI-powered audio system, the shop also creates an ever-changing, ever-evolving sonic atmosphere in which visitors can browse its beautiful collections and miniature masterpieces.
Majed Al Mansoori, Deputy Executive Director of the Museum of the Future said: “We are pleased to open the Museum of the Future’s new flagship store as part of our uncompromising commitment to offer immersive new experiences to complement our extensive collection of exhibitions, talks and events. Stocking a wide range of exclusive, limited-edition products and memorabilia including unique items from local designers, it offers everyone the chance to take home a piece of the future.”
Around half of the products available are entirely bespoke to the museum, including those inspired by the cursive Arabic script, or Thuluth, that decorates the façade. These special collections celebrate both Arabic calligraphy and the 3D-printing technology used in the museum’s construction.
In addition, there is a range of beautiful yet functional products, such as keychains, magnets, tote bags, coin purses, pouches, scarfs, books, and coffee sets. Visitors can purchase clothes made from recycled materials, high-quality educational games inspired by the future, and limited-edition
creations by local Emirati designers. For younger visitors, gifts for children inspired by the Future Heroes exhibit can also be found at the shop.
The museum also operates an online shop which can be accessed at https://museumofthefuture.ae/en/shop.
About Museum of the Future:
The Museum of the Future is the first museum of its kind. Built to transform the very perception of the future as we know it, the unique structure has become home to several immersive future environments that aim to position visitors in an empowering version of the future. Through distinctive themes, it elicits a world we thought we could only experience 50 years from now. Visitors become active participants in an expansive experience that taps into all five senses. By meaningfully merging aspects of science, technology and spirituality, MOTF inspires humanity to re-imagine the future and all its possibilities. One of the most complex and ambitious projects ever executed, with an instantly iconic inimitable exterior. Rising 77-metres above the ground and comprising 1,024 unique stainless steel composite panels, the façade is adorned in Arabic calligraphy, displaying three quotes from poems written by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai.