Dubai, United Arab Emirates: Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, has partnered with environmental charity Ocean Generation to bring deeper marine environmental education to UAE schools. Ocean Generation, an education charity established in 2009 by Jo Ruxton MBE, specialises in making ocean science accessible to different age groups worldwide with a focus on younger generations.

Ocean Generation began piloting its UNESCO-endorsed Ocean Academy programme across five Dubai schools this week, with plans to potentially expand it to more schools following the trial phase. The pilot programme was conducted at Greenfield International School, The Arbor School, Hartland International School, Fairgreen International School, and Dubai British School Emirates Hills. Students aged 5-16 participated in curriculum-aligned modules covering marine-related topics including coral reef conservation, sustainable fisheries, ocean services, and marine biodiversity, delivered both in classrooms and through school assemblies. Ocean Generation provided teachers with lesson plans, videos, and resources that required no prior marine science knowledge, along with interactive sessions and workshops to enable school communities to engage with ocean education and empower their young people.

Building on Jumeirah’s extensive marine conservation work across its properties, this partnership is a natural extension of the brand’s ocean stewardship initiatives. With two thirds of Jumeirah’s properties located on coastlines, these programmes aim to protect endangered sea turtles at key locations such as Jumeirah Burj Al Arab and Jumeirah Al Naseem in Dubai, Jumeirah Saadiyat Island in Abu Dhabi, as well as Jumeirah Bali. Since 2004, the Dubai Turtle Rehabilitation Project has rescued and released 2,300 turtles back into the Arabian Gulf, with 96 tracked via satellite for migration research.

At Jumeirah Thanda Island, the team partners with local NGOs Marine Megafauna Foundation (MMF) and Sea Sense to protect whale sharks and endangered turtles and engage local communities through education and conservation training. Beyond this, Jumeirah is deeply involved in coral restoration, nurturing over 1,400 coral fragments at the Jumeirah Al Naseem nursery and translocating 300 fragments to the sea, in addition to supporting DUBAI REEF coral restoration efforts, one of the world’s largest reef developments, with over 3,000 coral fragments already translocated to their coral nurseries at sea. In the Maldives, guests at Jumeirah Olhahali Island actively contribute to reef restoration to help regenerate the vibrant marine habitants that surround the resort.

These interconnected efforts reflect Jumeirah’s wider sustainability vision, grounded in the principles of people, planet and responsible governance. With every turtle rehabilitated and released, coral fragment planted, and guest educated, the brand reaffirms its mission to preserve the marine ecosystems that surround its hotels and resorts.

About Jumeirah 

Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, operates an exceptional portfolio of 31 properties across the Middle East, Europe, Asia and Africa. In 1999, Jumeirah changed the face of luxury hospitality with the opening of the iconic Jumeirah Burj Al Arab and the brand is now renowned worldwide for its distinguished beachfront resorts, esteemed city hotels and luxury residences. From the contemporary Maldivian island paradise at Jumeirah Olhahali Island to the art-inspired Jumeirah Capri Palace in Italy and the modern twist on a British classic at Jumeirah Carlton Tower in London, the brand has become synonymous with warm and generous service and the ability to craft distinctive and purposeful experiences that bring joy to guests from across the world.

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About Ocean Generation

Ocean Generation is an Ocean education charity that aims to improve Ocean Literacy by translating complex Ocean science into engaging content, programmes and practical actions.

Established in 2009 by film producer Jo Ruxton MBE, their award-winning documentary ‘A Plastic Ocean’, was named by Sir David Attenborough as “one of the most important films of our time” and ignited mass public awareness about the impact of plastic pollution on our health and the health of our Ocean. 

Today, Ocean Generation addresses the full range of human-made actions threatening our Ocean with a particular focus on engaging young people across the world. Their Ocean Intelligence approach - how they translate complex Ocean science into engaging content through film, science and storytelling - has been endorsed by the Intergovernmental Oceanic Commission of UNESCO as a project under the UN Decade of Ocean Science for Sustainable Development.

https://oceangeneration.org
https://www.instagram.com/oceangeneration
 https://www.threads.com/@oceangeneration
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 https://www.youtube.com/@oceangeneration2687
https://www.linkedin.com/company/oceangen
https://www.facebook.com/OceanGeneration

For further information, please contact:  
Farah Kurdieh 
Jumeirah 
Farah.kurdieh@jumeirah.com  

Liberty Denman
Ocean Generation
liberty.denman@oceangeneration.org