Dubai: DubiCars, UAE’s fastest-growing online car market for buyers and sellers has partnered with MoEngage, a marketing automation and customer engagement platform.
Established in 2014 and relaunched in 2018, DubiCars has more than 900 showroom partnerships who list their cars on the web and mobile apps. Using the capabilities of MoEngage, the brand plans to drive engagement across both these channels.
“To put very simply, meaningful customer engagement in our business is one that results in leads for our clients and brand recognition for us. From a broader perspective, we want to be recognized as the one-stop-shop for all things automotive related — research, purchase, sale, news, videos, reviews and more”, said Craig Stevens, CEO, DubiCars
With UAE being a unique market with an expat population, the online brand has been focusing on catering to a diverse audience and reaching out to communities in a tone of voice that makes sense to them. This is one of the many areas where MoEngage will help DubiCars.
Additionally, with smart tools and depth of features of MoEngage, DubiCars will be able to tailor the best engagement flows.
“We’re in the initial phases of campaign and flow-building but are confident that these tools will enable the right forward communication and engagement mix, in turn improving our core metrics alongside customer experience.” Craig Stevens, CEO, DubiCars
DubiCars along with MoEngage will look to improve upon sessions, leads, and listings per user. DubiCars is also expecting an accelerated usage and adoption of new features, and creating feedback loops for improved advocacy.
“We are stoked to be the proud partners of DubiCars. The brand has always kept a customer-centric approach and with the help of our partnership, we further plan to strengthen it”, said Sweta Duseja, Director of Customer Success at MoEngage.
DubiCars joins the growing list of 1200+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Azadea, Jazeera Airways, Alsaif Gallery, Apparel Group, Airtel, Ola, Oyo, and Mashreq, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints.
MoEngage is an insights-led customer engagement platform trusted by more than 1200 global consumer brands such as Commercial Bank of Dubai, Mashreqbank, AMC Theatres, GMG, Deutsche Telekom, Samsung, Ally Financial, Vodafone, Landmark Group, and McAfee. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to power digital experiences for over 1 billion monthly users. With offices in 13 countries, MoEngage is backed by Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.
To learn more, visit www.moengage.com
DubiCars is leading digital transformation within the automotive industry, with a mission to bring trust, transparency, and convenience to buying and selling cars locally and globally.
For more information please contact:
Pooja Poddar Jain
Lead Communications @ MoEngage