Drive with confidence: Nissan elevates safety with cutting-edge innovation

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‘How far away are driverless cars?’ is a popular online search phrase. The world wants to know when autonomous driving will be safe enough to be widely rolled out. Though artificial intelligence behind the wheel is probably at least a decade away, companies like Nissan have been integrating machine learning into their state-of-the-art vehicles for a while now.

The latest incarnation of that technology is to be found in the company’s Nissan Safety Shield® 360. This set of protective features employs the most innovative computing in the spatial awareness field to provide drivers with the opportunity to safeguard their experience. A combination of cameras, radars, and sonar technologies ensures car operators remain vigilant throughout the drive and assist swiftly and efficiently as soon as danger is detected.

The six technologies that form Safety Shield® 360 are Automatic Emergency Braking with Pedestrian Detection - tracking vehicles and crossing pedestrians; Lane Departure Warning -

to reduce unintentional lane changes; High Beam Assist - monitoring oncoming traffic, automatically switching to low-beam headlights if a vehicle is detected and returning to high beams when needed; Blind Spot Warning - this alerts drivers to blind spot happenings; Rear Cross Traffic Alert - monitors moving vehicles, pedestrians, or objects that may be out of sight; and Rear Automatic Braking - detecting stationary objects behind to avoid a rear collision.

Nissan’s entire range of cars available in Dubai, Sharjah and the Northern Emirates is equipped with Nissan Intelligent Mobility features, including Nissan Safety Shield® 360, with exact specifications varying per product grade. This is a symbol of the care and attention the brand pays to passenger well-being. Nissan’s approach to developing its autonomous drive technology is focused on ensuring a high degree of real-world safety and delivering a comfortable and secure experience on every journey. Its ultimate aim is to bring the dream of driverless vehicles to life while prioritizing safety above all else.

For more information and to experience the latest in Nissan’s innovation, customers can present themselves at the nearest Nissan of Arabian Automobiles showroom in Dubai, Sharjah or the Northern Emirates. It’s also possible to visit Nissan-dubai.com or dial 800-NISSAN (800-647726) to speak with a sales representative today.

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About Arabian Automobiles Company

Arabian Automobiles Company (AAC) is the flagship company of AW Rostamani Group. With over 50+ years in the business, AAC is one of the leading automotive dealers in the GCC and exclusive distributor for Nissan, INFINITI and Renault vehicles in Dubai and the Northern Emirates. Arabian Automobiles is looking back on 50+ years of excellence and passion, and forging ahead with its vision to enrich customer lives and remain the trusted automotive brand of choice.

Arabian Automobiles became the first automotive company in the UAE to be awarded the prestigious ‘Dubai Quality Gold Award’ by Dubai Economy in May 2017. In the same year, INFINITI won ‘Best Performing Brand’ in the automotive category of the Dubai Service Excellence Scheme; an accolade previously won by Nissan in 2016 and Renault in 2015. In 2015, Arabian Automobiles received the Mohammed Bin Rashid Al Maktoum business award for most outstanding performance and in 2013 it became the first private company in the UAE to be inducted into the prestigious Palladium Balanced Scorecard Hall of Fame for strategy execution. Arabian Automobiles Company is currently the holder of Nissan Motor Company’s ‘Global Nissan Aftersales Award and is the only Nissan distributor to have won the award for a total of 21 times with 10 consecutive wins between 2007 and 2016.

Across its Dubai and Northern Emirates network, Arabian Automobiles operates: