• The Electra Street branch becomes Dream Island’s third location, after opening a second kiosk inside Abu Dhabi Airport’s Terminal 3 Arrival Hall on Friday, March 24, 2023.
  • Since opening its flagship store in Abu Dhabi Airport Skypark Plaza in June 2022, the UAE’s first scratch card game has given away over Dh1 million in prizes, with the biggest winner taking home Dh120,000 with just one scratch card.

Abu Dhabi, United Arab Emirates—True to its name, Dream Island, the UAE’s first physical scratch card game, continues its mission to make more dreams come true as it officially opened its first city location next to the iconic Royal Rose Hotel on Saturday, March 25, 2023. This marks Dream Island’s first venture outside Abu Dhabi Airport after opening its flagship store at Skypark Plaza in June 2022.

As part of the brand’s goal to meet public demand and to create a better experience, the Electra Street shop is the second Dream Island location to open within the same, with shop number 2 opening at Abu Dhabi Airport Terminal 3 Arrival Hall. Dream Island scratch cards are available for as low as Dh 2 to Dh 50, each tier offering a corresponding jackpot. The Dh 50 ticket gives the players a chance to win Dh1 million in cash.

According to a representative from Dream Island, this is a momentous event for the team as it “truly echoes what Dream Island has always worked towards, which is to make dreams easier to reach. It made complete sense to open somewhere accessible and has a dynamic vibe.” Electra Street, is one of Abu Dhabi city’s busiest and most familiar thoroughfares, showing off the city’s vibrant local business scene and diverse cultural mix.

“At the end of the day, we want people to step inside a Dream Island store and step out a millionaire,” according to Dream Island’s head of Marketing. She added that there will be more stores opening in the future, with the next step to expand in other emirates as well.


About the brand:

Dream Island is the UAE’s first physical scratch card store delivering non-stop excitement and big cash prizes, bringing its users closer to the life they’ve always dreamed of. Dream Island is a platform solely operated by The Game LLC., registered under the federal judiciary of the UAE in the Abu Dhabi Airports Free Zone.

Media Contact:
Lea Realon - PR & Branding Officer
E: lea.realon@dreamisland.ai