• Part of ADIB’s broader efforts to upskill teams and embed responsible AI across operations

Abu Dhabi: Abu Dhabi Islamic Bank (ADIB) has hosted a Microsoft Copilot Promptathon in partnership with the Microsoft Innovation Hub, reinforcing the bank’s focus on embedding practical artificial intelligence capabilities across its operations.

Bringing together employees from multiple business and support functions, the initiative enabled teams to explore how advanced prompt engineering can be applied to solve current business challenges. Participants presented real-world use cases demonstrating how carefully designed prompts can improve the accuracy, relevance, and usefulness of AI-generated outputs.

Designed as a hands-on learning experience, the Promptathon focused on building practical skills in prompt engineering, the process of refining instructions given to AI systems to generate more effective responses. Through collaborative workshops and live demonstrations, teams examined how tools such as Microsoft Copilot can support decision-making, streamline workflows, and enhance productivity across the bank.

This initiative forms part of ADIB’s broader efforts to empower its workforce with future-ready digital capabilities, ensuring employees are equipped to leverage AI technologies responsibly and effectively, in line with the bank’s innovation agenda and long-term digital transformation strategy.

Commenting on the initative, Fernando Plaza, Group Chief Digital Officer at ADIB, said: “AI delivers real value only when people know how to use it effectively. Through initiatives like the Microsoft Copilot Promptathon, we are equipping our teams with practical skills that help translate emerging technologies into meaningful business outcomes. This hands-on approach supports smarter decision-making, greater efficiency, and responsible adoption of AI across the bank, in line with ADIB’s long-term digital transformation agenda.”

By encouraging experimentation and cross-functional collaboration, the Promptathon reflects ADIB’s approach to AI adoption, prioritizing capability building, responsible use, and measurable impact while remaining aligned with Sharia-compliant and ethical banking principles.

About ADIB 

ADIB is a leading bank in the UAE with AED 270 billion in assets. The bank also offers world-class online, mobile and phone banking services, providing clients with seamless digital access to their accounts 24 hours a day.  

ADIB provides Retail, Corporate, Business, Private Banking and Wealth Management Solutions. The bank was established in 1997 and its shares are traded on the Abu Dhabi Securities Exchange (ADX). 

ADIB has a strong presence in six strategic markets: Egypt, where it has 70 branches, the Kingdom of Saudi Arabia, the United Kingdom, Qatar, and Iraq. 

Named World’s Best Islamic Bank by The Financial Times - The Banker publication, ADIB has a rich track record of innovation, including introducing the award-winning Ghina savings account, award-winning co-branded cards with Emirates airlines, Etihad and Etisalat and a wide range of financing products.  


For media information, please visit www.adib.ae or contact: 

ADIB                                                                    Edelman  
Lamia Khaled Hariz                                              Simon Hailes  
Head of Public Affairs                                           Managing Director