30 October 2006
BSG, Cognos partner for the Middle East, today announced that BSG in conjunction with Cognos is hosting a Seminar on Performance Management at the Marriott Hotel in Riyadh on November 28th, 2006.

The half-day event will feature Cognos CPM experts who will demonstrate how organizations can improve visibility and control of enterprise performance with the Cognos CPM Solution.

'When decision makers are looking to find answers on their company's performance, they ask questions in three fundamental areas i.e. How are we doing?, Why?, and What should we be doing?. Most companies deploy many different tools and systems to provide their users the answers to these questions. The result of this fragmented approach is a slow, disconnected decision-making process with low end-user satisfaction and high costs of IT', said Mohammed Khasim, Sales Manager at BSG.

'With Cognos' CPM solution you provide your users with the ability to answer all three of those questions from a single platform that includes world class scorecarding and dashboarding - to answer 'How are we doing?' Reporting and Analysis to answer 'Why' and Planning to answer 'What should we be doing?'

Having all the critical capabilities to manage performance means that your users look at a single set of metrics across these processes. When they're looking at a metric, it's based on the same calculation, the same roll up, the same assumptions as the plans and the reports - they are the same numbers. They are completely inter-related so that decision makers can quickly and consistently find answers to the critical questions that drive performance.', Khasim added.

The attendees will also get an opportunity to listen to local customer case studies and how Cognos has helped these organizations deliver significant improvements to their financial planning, analysis and reporting processes. It is expected that more than hundred senior business and technology executives from various vertical industries in the Middle East will attend the event. The Cognos Performance Management Seminar in Riyadh is part of a regional roadshow which has already visited Dubai early this year.

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About BSG:
BSG is one of the leading information technology solutions company operating in the Middle East markets since 1995. Since inception, BSG's primary focus has been the delivery of Business Intelligence solutions and services to customers in the region.

Backed by the requisite technical assets and extensive domain expertise, BSG have helped hundreds of customers gain strategic business advantage by deploying solutions encompassing query, reporting, OLAP, data mining, data integration/warehousing and corporate performance management/analytics. The team behind BSG has extensive experience in providing Project Management, Training and Consultancy services in the areas of Business Intelligence to clients around the Middle-East. Currently, the team has over 150 consolidated person year's experience of delivering enterprise-class information management and BI solutions.

BSG's large installed base of customers include some of the top Banks, Oil & Gas companies, Airlines, Telcos, Manufacturing & Retail companies, Large Corporates, Educational Institutes and Government & Ministries in the Middle East.

About Cognos:
Cognos, the world leader in business intelligence and performance management solutions, provides world-class enterprise planning and BI software and services to help companies plan, understand and manage financial and operational performance.

Cognos brings together technology, analytical applications, best practices, and a broad network of partners to give customers a complete performance system. The Cognos performance system is an open and adaptive solution that leverages an organization's ERP, packaged applications, and database investments. It gives customers the ability to answer the questions -- How are we doing? Why are we on or off track? What should we do about it? - and enables them to understand and monitor current performance while planning future business strategies.

Cognos serves more than 23,000 customers in more than 135 countries, and its top 100 enterprise customers consistently outperform market indexes. Cognos performance management solutions and services are also available from more than 3,000 worldwide partners and resellers. More information at www.cognos.com


To register for the Free Seminar on-line, please visit http://www.bsgme.com/events.aspx

© Press Release 2006