In their continuous efforts to improve the stay of hospitalized children, Coca-Cola reactivated their yearly "Storyteller" activity. The aim behind this initiative is to visit each of the 16 hospitals across Lebanon with a Coca-Cola Library. Every year for the past three years, a group of lively entertainers visit each of the 16 hospitals and amuse the children for an hour by reading them educational stories, engaging in handcrafts, games, etc...During this hour, these children forget that they are in a hospital and feel like they are spending a fun day doing regular activities for kids.
Coca-Cola is continuing its mission to bring a smile to the faces of hospitalized children by providing more and more hospitals across Lebanon with children's libraries, with the goal of inaugurating one new hospital a year into this program. More importantly, it hopes to put smiles on children's faces to lift up their spirits, ease their pain and lead them to a quicker recovery. Mr. Amer Ahmed - Public Affairs & Communications Manager for Coca-Cola Middle East had this to say: "This initiative is very near and dear to our hearts at Coca-Cola because helping to bring a smile to children in any way possible makes all our efforts, no matter how small they may be, worth it in the end. We are strongly committed to the Lebanese market and the Lebanese people and will continue to support such initiatives in the near future."
-Ends-
Note to the Editor:
The Coca-Cola Company operates in over 200 countries with a mission to refresh the world (in mind, body and spirit) to inspire moments of optimism through its brands and actions, thus creating value and making a difference. The Coca-Cola Foundation, the Company's philanthropic arm, supports programs that help improve quality of life in the community and enhance individual opportunity through education. Along with Coca-Cola, recognized as the world's best-known brand, the company markets four of the world's top five soft drink brands, including Coca-Cola Light, Fanta and Sprite, as well as marketing a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest distribution system, consumers in more than 200 countries enjoy more than one billion servings of Coca-Cola beverages every day.
For further information please contact:
Mr. Amer Ahmed,
Coca-Cola Public Affairs & Communications Manager M.E.
Telephone: 00973-216600,
Email: ameahmed@mena.ko.com
Sana Ali Khan
Senior Account Executive, Jiwin PR
Telephone: 9714 3748363
Email: sana.khan@jiwin.ae
© Press Release 2007
