Dubai, United Arab Emirates: At GITEX Technology Week, Cisco will showcase its latest suite of technologies designed to advance public and private customers’ digital transformation agendas and take customer experience to the next level. Under the theme of ‘Discover Digital Acceleration’, visitors will be immersed in Cisco’s range of solutions, customer stories and concept initiatives designed to help customers connect, secure, and automate to accelerate their digital agility in a cloud-first world.

The experience will provide a glimpse into Cisco’s industry-leading solutions using Holograms, AI, Machine Learning, IoT sensory information and video analytics to bridge connections between businesses and communities.

“With COVID-19 accelerating the adoption of digital solutions by several years, businesses are increasingly realizing the need to explore, co-create and deploy solutions to solve real-world challenges – as well as uncover new opportunities for innovation. At GITEX, we look forward to showing how Cisco is at the forefront of digital transformation, with the experience and advanced solutions required to operate securely and innovatively in an agile and hybrid environment,” said Shukri Eid, Managing Director, Gulf Region, Cisco.

Digital innovations will be brought to life as Cisco demonstrates how customers can:  

  • Reimagine Their Applications: There is an increased demand for new or enhanced applications with the ability to deploy anywhere, intelligently, while being able to observe every experience and act in real time. Cisco supports the fast and intelligent building and deployment of applications, enabling businesses to observe trends and anomalies and act in real-time.
  • Secure Their Data: With cybersecurity becoming one of the most significant issue facing the region today, organizations can learn how to use Machine Learning to better collect and analyze variables - investigating, isolating and managing bad actors.
  • Transform Their Infrastructure: Building on its latest commitment to deliver the most digitally connected and immersive event in World Expo history, Cisco will demonstrate the future of how intelligent networks can enable new possibilities for a sustainable, inclusive future.
  • Power Hybrid Work: With more than 800 new innovations incorporated into Cisco’s collaboration solutions since the pandemic, visitors will learn more about how Cisco is using hologram and AI technologies to power innovative hybrid work.

Cisco will showcase its latest technology solutions alongside its technology Sponsor Intel, and platinum partners Alpha Data, and Diyar United Company who will be participating as sponsors to Cisco's GITEX stand. 

To ‘Discover Digital Acceleration’, GITEX attendees can visit Cisco’s booth at Za'abeel Gulf Comms Hall, Stand No Z1-C20 and our website http://cs.co/CiscoGitex between 17-21 October 2021.

-Ends-

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide technology leader that has been making the Internet work since 1984. Our people, products, and partners help society securely connect and seize tomorrow’s digital opportunity today. Discover more at http://cs.co/CiscoGitex and follow us on Twitter at @Cisco.

Cisco, the Cisco logo, Cisco Systems and Cisco IOS are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information. 

Press contacts:
Tamara Azab
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Cisco
tazab@cisco.com
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Hill+Knowlton Strategies
aaron.budwal@hkstrategies.com 
+971 55 143 2795

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