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The boutique of 172 sqm, offers Chopard clients different stunning universe to create the feeling of visiting a beautiful private home with well-defined areas accommodating high jewellery creations, watches, jewellery and accessories.
Light-toned wood (white oak), opulent leathers, silk and precious velvet: the architect chose to maintain the plush, comfortable charm of the boutiques, while modernising the design to enable customers to stroll around the store in a relaxing manner.
Commenting on this latest opening, Karl-Friedrich Scheufele, Co-president of Chopard said: “In line with the brand’s expansion strategy, we are pleased to open our first boutique in Jeddah in partnership with Attar United.”
CEO of Attar United Company, Mohammed Saddik Attar also shared his enthusiasm about the boutique opening: “We are proud to launch this new and first Chopard boutique in Jeddah which promises to be the best luxury shopping destination, we welcome our guests to explore the best shopping experience and Chopard’ s finest jewellery and watches”.
The Chopard Group is currently represented in 110 countries through 994 points of sale and 152 dedicated boutiques, located in the world’s major capitals and in the finest shopping centres.
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About the Maison Chopard
Louis-Ulysse Chopard founded his own workshop in 1860 in Sonvillier, the Swiss Jura. Since 1963, the Maison Chopard is owned by the Scheufele family and its headquarters are located in Geneva. Internationally renowned for its watch and jewellery creations, the Group today employs over 2000 people worldwide. It is independent and vertically very integrated, controlling the entire process from design to distribution. Over 30 different crafts are practised in three manufacturing sites with a strong emphasis on in-house training. The Maison Chopard has built its reputation on iconic collections such as “Happy Diamonds”, “Happy Sport” and “Mille Miglia”. The Maison Chopard is also highly recognized for its High Jewellery creations, fine watchmaking and manufacture expertise, expressed in the L.U.C collection. Chopard is a faithful partner of the Cannes International Film Festival and legendary classic car events, such as the famous Mille Miglia in Italy.
According to two of its fundamental values, respect and social responsibility, the Maison Chopard is strongly committed to various philanthropic organizations. In 2013, Chopard launched “The Journey to Sustainable Luxury”; a multi-year programme deepening its commitment to sustainable luxury, by sourcing from suppliers that are demonstrably committed to responsible, ethical, social and environmental practices. Since July 2018, Chopard uses 100% ethical gold in its jewellery and watch creations.
© Press Release 2021
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