Hisense, global electronics giant and leading manufacturer and innovator for VRF air-conditioning systems has announced the launch of its new generation G+ high-ambient series of VRF systems during the company’s participation at the Big 5 Tradeshow and Exhibition in Dubai. The new VRF systems of the new generation have been designed with a focus on providing top performance with high efficiency even in the high temperature and harsh conditions of the region.

Mr. Moan Abraham, VP and GM for Air Conditioning at Hisense Middle East commented: “Hisense continues to embark major success in Middle East & Africa with growth of 80% by units and 50% by value.”

 “At Hisense we are leader in Inverter technology and now offering Inverter splits across the MEA region in addition we ae continuously developing new commercial air conditioners to keep up with the high demand for advanced technology, high specification and high quality air conditioning systems. With leading design, un-matched service and professional management we spare no efforts to produce the most advanced air conditioning technologies to create a better eco-environment.”

The new generation VRF systems G+ series units are 27% more efficient, compared to the earlier M series VRF systems. The system is equipped with new generation cutting edge high-pressure chamber asymmetric scroll compressor, with unique internal oil separation technology & DC inverter technology that provides high efficiency and reliability, and with intelligent and user-friendly Wi-Fi connection, the system can be controlled via iPad and Smartphones.

Along with an entire range of indoor units and particularly our new low height DC ducted indoor units have sound levels as low as 22 dB (lowest noise levels in the industry yet),

After 15 years of development Hisense's market share in the VRF space is already No.2 in China with the help of its world leading VRF technology.

Hisense has successfully established itself as one of the competitive market and technology leaders in the VRF air-conditioning segment. Globally, Hisense Air conditioners has achieved remarkable growth in 2017, has achieved a record increase in sales revenue by 57%, in terms of value the increase is about 37%.  

Hisense A/C has strengthened its fundamentals by focusing on Production capacity, peak production has increased by 65% over 2016 and crossed the 10Million sets mark in 2017. On product front Hisense Inverter Technology expansion across all product segment has been well accepted by the market. Hisense has increased its percentage of inverter based business by more than 14% of industry average. In 2017 Hisense 91.4% business came from inverter based products.

Going forward, Hisense aims to use its technology to link all communities through communication and smart home products and eventually provide services to entire cities. Hisense's B2B business will also seek to develop overseas markets together with Hisense's existing global TV, fridge and air conditioner businesses.

About Hisense

Hisense is a one of the world’s largest electronic information industry corporations in China founded in 1969. The company owns Hisense Appliance and Hisense Kelon Appliance and is the only enterprise group in China which has three well-known trademarks as Hisense, Kelon and Ronshen at the same time. Hisense adheres to the development strategy as “Technology Support, Steady Operation” and sustains healthy development by taking optimized industrial structure as the base, technological innovation as the drive force, and capital operation as a leverage. In the 21st century, with powerful R&D strength and excellent internationalized management team, Hisense has speeded up the pace of industrial expansion and formed an industrial structure including digital multimedia, home appliances, communications, intelligent information systems, modern real estate and service.

Hisense's optical communication business is already No.1 in China and its optical receiver module has been holding the top position in the world for 5 consecutive years. Hisense's intelligent transportation system also has been China's No.1 in terms of market share for 7 consecutive years. From 2012 to 2015, Hisense won 42% of the domestic intelligent transportation projects that were worth over US$ 14.5 million each. While developing its own computerized surgery assistance system and smart operation display system, Hisense's technology in surgery guiding systems has reached a globally-advanced in just 3 years' time.

After successful sponsorship of UEFA EURO 2016 as Official partner, in 2017 Hisense has taken a landmark step forward to establish its band image globally, by Signing the sponsorship with 2018 FIFA World CupTM first Chinese consumer electronic sponsor. Hisense TV's market share has been No.1 in China for 13 years in a row. What's more, Hisense TV was tops in unit share both in South Africa and Australia this year. The B2C business of Hisense covers TV, refrigerator and air conditioner, and more.

© Press Release 2017