12 July 2006
New VAIO UX Model Combines Micro-Portable Design with Smooth Functionality

Dubai - Sony Gulf today introduced in the Middle East the world's smallest and lightest PC, with Intel Centrino Mobile Technology and Microsoft Windows XP Professional operating system, the VAIO UX. The pocket-sized PC, weighing just over 500 gms, performs just as a full-size computer and is priced at AED. 7995. The VAIO UX is available at selected Jumbo electronics showrooms and other electronics outlets in the UAE.

Commenting on the launch of the VAIO UX, Mr. Masaru Tamagawa, Managing Director, Sony Gulf said, "The VAIO UX is an achievement of ingenious design and leading-edge technology. A convenient device that fits in the palm of your hand, the VAIO UX can be easily carried around and gives the same functionality as any office or home PC. It is designed to fit into any lifestyle for either a business man or the youth looking for the latest in technology".

The VAIO UX, with an Intel Core Solo Processor U1400, offers you a fast processing experience and long battery life making it easy to use where ever you go. This model also features a 4.5-inch wide WSVGA screen with Clear Bright LCD technology for viewing that slides up to expose an integrated keyboard. This allows you to access familiar applications easily in the same way you would on a full-sized computer. It is also designed with convex curves on the back allowing easy grip and convenient usage.

The pocket-sized PC also comes equipped with a stylus and Sony's VAIO touch launcher for quick access to functions frequently used such as Internet access, e-mail, various computer applications, games and music.

Keeping travelers connected, the new computer incorporates wireless LAN and Bluetooth technology for convenient access to the Internet and e-mail.

WLAN is also available for Wi-Fi connections at home, office or hotspots; Bluetooth technology for peripherals.

The UX model also incorporates two built-in cameras -- one in front (0.3 mega pixels) for VoIP communication for on-the-go video conferencing and another located on the back (1.3 mega pixels) for taking photographs. A display/LAN adapter is included to connect the PC to a projector, making it easy to share presentations and spreadsheets with a group.

Security is also a top priority. The VAIO UX PC comes equipped with an integrated biometrics fingerprint sensor, so you do not have to remember passwords. Incorporated VAIO Hard Disk Drive protection has been added to protect the unit's hard disk drive and reduces the risk of data loss should it be dropped.

For added convenience, a port replicator with three 2.0 USB ports, Ethernet, VGA, iLink IEEE-1394 interface and an AV output comes with the unit, making it easy to connect to peripherals like a full-sized keyboard, display and speakers when back in the office or at home.

-Ends-

Note to the Editor:
VAIO has focused on offering new ways of enjoying the PC ever since its introduction.  With its successful establishment as a brand in the fields of computing and personal entertainment, VAIO has entered a new phase of dynamic transformation.  By removing the boundaries between traditional AV and IT products and revealing new possibilities while simplifying the way technology is used, VAIO provides the full benefits of true AV/IT convergence: further enjoyment of entertainment content anywhere, anytime.

About Sony Gulf FZE
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Iran, Saudi Arabia, Pakistan and Kenya along with a multiple of service centres reinforces Sony's presence in key markets in the region.

For media inquiries, please contact:
Neil D'Sylva,
Sony Gulf FZE,
Tel: (971)-4-8815488,
Fax: (971)-4-8817808
Email: Neil.Dsylva@ap.sony.com

Elizabeth Sen/Lynette Almeida,
Promoseven Weber Shandwick,
T: +971 4 321 00 77,
F: +971 4 321 17 11,
Email: lynette.almeida@promoseven.com

© Press Release 2006