Cairo Festival City Mall, Egypt's leading retail and entertainment destination, has signed a protocol of cooperation with Al-Orman Charity Association to revamp the living standards of the most underprivileged families in Aswan as part of the "Sattar we Dafa" initiative , which aims at safeguarding poverty-stricken families from the winter cold season. Within the framework of the mall's social responsibility endeavors, which directly affects the Egyptian community and enhance the lives of people in need. The protocol encompasses refurbishing, upgrading efficiency, renovating crumbling homes, contributing to constructing roofs and configuring doors and windows, as well as delivering blankets and quilts to support more than 130 households.
Heba Abdullah, Head of Marketing at Cairo Festival City Mall, stated, "This initiative is part of Cairo Festival City Mall's commitment to foster community development, as well as the mall's belief that private sector organizations must take responsibility to support civil society initiatives to enhance the lives of all citizens across different disciplines, particularly in times of emergency."
"Aswan sustained a wave of strong heavy rains and storms, which resulted in the demolition of home roofs and the removal of doors and windows, as well as a dramatic dip in temperatures. Subsequently, we had to take measures promptly and proactively to back up the families that are financially unable to withstand the winter season." Added Heba Abdullah “Al-Orman Charity Association is one of the most credible civil society organizations in Egypt that focuses on development across innumerable governorates, and it has a database of the most impoverished people nationwide. As a result, Cairo Festival City Mall decided to join forces with the association in order to contribute to raising the standard of living of the most underprivileged citizens in Aswan, as well as to support the Egyptian state's measures to foster the quality of living in Upper Egypt.”
Mamdouh Shaaban, director general of Orman Charity Association expressed his delight with collaborating with Cairo Festival City Mall in developing some of the most underprivileged villages, which falls within the Orman Charity Association's strategy to maximize the groundbreaking social responsibility benefits of the private sector to support low-income families."
"Its role is extremely crucial in enhancing the state's efforts to address the demands of its citizens, as well as a commitment to demonstrate the impacts of partnerships on stimulating economic growth within a plan for social engagement and responsibility," Shaaban added. "It symbolizes a warm welcome to everybody to play their part, each contributing as much as they can to the relief and support of thousands of households."
Cairo Festival City Mall has undertaken a range of development initiatives in various disciplines throughout a number of Egyptian governorates, considering the importance of giving back to communities. The mall is committed to taking part in a number of projects for the less privileged communities, such as opening Al-Muqatila School for Community Education in Fayoum, along with substantial food campaigns like the handover of food aid to approximately 20,000 last Ramadan and the debts settlement of indebted mothers to reunite them with their families. All of the initiatives fall under the umbrella of the "Festival Cares" program, which is the main framework for all social responsibility projects fulfilled by Cairo Festival City Mall in its belief in promoting the notion of social engagement and the significance of collaborative efforts for a better future.
© Press Release 2022
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