Byblos Bank Headquarters, 05 November 2013: Byblos Bank has launched the "Akram Program" campaign to confirm the positioning of its Card Loyalty Program as the most generous one offered by any Lebanese bank.

Byblos Bank's statement that it has the most generous Card Loyalty Program is based not just on requiring fewer points/miles for travelling to the same destinations in comparison with similar programs offered by other Lebanese banks, but also on unparalleled value added. From the full ticketing service offered by its 24/7 Customer Service to its free additional travel insurance and most importantly the ability to ensure travel tickets availability to popular touristic destinations, even during peak seasons, Byblos Bank has proven to be the most refined in delivering innovative rewards to its customers.

Georges Fares, Head of Card Products at Byblos Bank Group, said the Card Loyalty Program was part of efforts to make the Bank's industry-leading Customer Service even better.

"Byblos Bank is moving rapidly to optimize customer relations and working constantly to meet the expectations of its ever-growing clientele. Not content with being the 'Kareem' (generous), we've made ourselves the 'Akram' (the most generous), meaning that our Loyalty Program entitles cardholders to reach more distant travel locations with fewer points/miles than its competitors," Mr. Fares said. "We also offer a unique range of added benefits that help our customers plan their trips and shopping activities with maximum convenience, and to keep accumulating points/miles redeemable for a wide range of rewards, including travel tickets to some of the world's most popular destinations."

Fares added, "We can openly flaunt our leading position in Lebanon." Byblos Bank's Card Loyalty Program offers all its cardholders having debit or credit cards the opportunity to accumulate Points/Miles with every amount in dollar or in Lebanese pound they spend. In recent months, the Bank has launched two highly successful Card Loyalty Program campaigns: "Fly to Paris", which offered travel tickets to the French capital for just 19,000 Card Miles, and "Fly to Athens", which provided the chance to travel to the Greek capital for only 14,000 Card Miles. Byblos Bank has also recently launched the "Double Your Points" network, allowing cardholders to accumulate Points/Miles twice as fast when shopping at a selection of strategic partner merchants.

For more information, please contact:
Rudy Sassine
Group Communication Department at Byblos Bank
Tel.: 01-335200 (Ext.: 0314)
Email: rsassine@byblosbank.com.lb

© Press Release 2013