The Best Deal for Card Users: A Point for Every Dollar Spent
Free Mobile Talk, Free Gasoline and Free Trips against Your Points
On Thursday 9 August 2007, Byblos Bank SAL launched its Cards Loyalty Program under the title of: "Why Pay Cash?" during a press conference that gathered for the first time around the same table representatives from the two competitive international institutions MasterCard and Visa. The conference was attended by merchants taking part in the program, the press and representatives from Byblos Bank.
In her opening speech, Mrs. Joumana Chelala, Head of Marketing, Sales and Retail Products Department welcomed the attendees and talked about the role that Byblos Bank plays as a bridge builder and about its commitment towards the community it works with. Following were the words given by Mr. Elie Abou Khalil, Head of Retail Products Development Department and Mr. Georges Fares, Head of Cards Unit at Byblos Bank where they talked about the technicalities of the program explaining the best possible way to benefit from it. Mr. Abou Khalil and Mr. Fares explained that against each dollar or its equivalent spent on the card the client is awarded one point, noting that since the customer is paying for his purchases anyways, and with the card he bears no charges when using his card, so Why Pay Cash when he can benefit from additional free gifts after accumulating his points. The Byblos Bank Cards Loyalty Program is very flexible and gives the client the possibility to choose what he wants to redeem. If he chooses free travel tickets, he can select the airline he wants to travel with, if he wins gasoline, he can fuel up his car in any gas station he selects, and if he chooses free talk minutes on his mobile it doesn't matter if his line is prepaid or postpaid or the operator.
The program gifts vary between hotel accommodation, sports equipment, electronics, and beauty treatments, but on top of all free gasoline liters, free talk minutes on the mobile phone and free travel tickets.
Then Mr. Abu Ghazaleh from Visa and Mr. Lawson gave separate speeches (enclosed).
At the end of the conference, a draw took place where 20 valuable gifts from the Loyalty Program were distributed to the winners.
Byblos Bank Cards' Loyalty Program: Why Pay Cash?
© Press Release 2007
