Abu Dhabi, 10 April 2002. Bvlgari, the contemporary Italian jeweller of international fame, announces the opening of its sixth store in the United Arab Emirates, located in the prestigious Abu Dhabi Mall. The opening of a second shop in Abu Dhabi is a direct response to the growing interest and burgeoning clientele for the exclusive Bvlgari product lines.
The new Abu Dhabi Mall store focuses primarily on the best-selling Bvlgari jewellery lines such as the B.zero1 and Bvlgari-Bvlgari, while the watches segment offers classic yet contemporary models such as Aluminium and Solotempo.
The boutique also has a corner specially dedicated to silk and leather accessories. To encourage a liberating shopping experience, the products are displayed through counters and showcase windows and cosy furniture is used instead of traditional sales tables, creating a warm atmosphere within the boutique’s elegant interiors.
The store boasts a strategic location in the Palm Court on Abu Dhabi Mall’s second floor. Bvlgari’s recognizable style is evident in the store’s design, as the pink marble and maple wood bring out the perfect blend of classical beauty and contemporary image. Its marble and glass façade provides an enticing insight into Bvlgari’s world of contemporary elegance, while the boutique’s intimate dimensions add warmth to the customer’s overall shopping experience.
Elegance is not only found in the store’s interiors, but is also reflected in each carefully designed and crafted Bvlgari product.
For, it is an ideal that emerges into existence with the creation of innovative motifs and materials in synchronization with Roman art and architecture.
Be it a jewel, a watch, a perfume or a scarf, there is always the special attention to colour, the sense of volume, and the love for linearity and symmetry that represents Bvlgari’s tradition in quality. That, along with innovation, has carried Bvlgari throughout more than 100 years to over 150 stores worldwide, and the loyal following of some of the world’s most famous stars, including Claudia Schiffer, Nicole Kidman, Brad Pitt, Chloe Sevigny, Sting, Bono and Jennifer Lopez.
In the U.A.E., Bvlgari opened its first store in 1993 on Al Maktoum Street in Dubai. The second Bvlgari store, inaugurated in Abu Dhabi in 1997, was relocated from Al Hana Centre to the state-of-the-art Abu Dhabi Marina Mall in August 2001. In December 1999, a third Bvlgari boutique was opened at the spectacular and exclusive off-shore Dubai landmark, Burj Al Arab Hotel and Resort followed by the opening of two further stores in the luxurious Le Royal Meridien Resort & Spa and the much talked about Emirates Towers Shopping Boulevard.
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Bvlgari Abu Dhabi Mall’s telephone number is 02-6444363 and the opening hours are from 10:00 a.m. to 10:00 p.m. from Saturday to Thursday and 5:00 p.m. to 10:00 p.m. on Friday.
© Press Release 2003
